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Can Project Lightning save Twitter?

By David Cumpston, LCI Director, Client Services Faced with a dwindling user base, Twitter is set to launch a new product later this year which it hopes will engage more people with the use of large-scale photos and videos to highlight trending events. Dubbed “Project Lightning,” the microblogging site is adding a new photo-centric tool […]

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GPS for Digital Marketing Campaigns

GPS for Digital Marketing Campaigns By Sean Dowdall, LCI General Manager Professional communicators usually have lots of stories to tell – I know I do.  The trick is getting the right people to listen and getting them to act.  One way to think of it is moving the audience from the story to the store. […]

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Landis Communications Inc. (LCI) placed in “Top 25 Largest LGBT Owned Businesses” in the Bay Area

We are pleased to announce Landis Communications Inc. (LCI) has been named to the “Top 25 Largest LGBT Owned Businesses” in the San Francisco Bay Area by the San Francisco Business Times and the Golden Gate Business Association.  For the first time ever, the San Francisco Business Times ranked the 25 largest lesbian, gay, bisexual […]

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Take Two Parts PR and Mix In One Part Mt. Kilimanjaro

Take Two Parts PR and Mix In One Part Mt. Kilimanjaro: Why I’m Excited to Work with LCI By: Greg Bortkiewicz I recently joined Landis Communications and am thrilled to become a part of the team. After a brief stint working for a digital marketing agency in North Carolina, I’m equally as excited to settle […]

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Spring Cleaning: Taking it to the Office

Spring Cleaning: Taking it to the Office By Emily DiTomo, Vice President Buchanan Public Relations, a PRGN member agency in Philadelphia This post originally appeared on the blog of Buchanan PR, our PRGN affiliate based in Philadelphia. Each year around this time, I get the urge to purge my closets of old clothing, steam clean my carpets […]

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PRGN Adds New Affliliates

  Public Relations Global Network Announces New Affiliates in Turkey and Nashville (USA)   Public Relations Global Network (PRGN) is adding two new agency affiliates to its portfolio. The addition of firms from Nashville, Tenn. and Istanbul, Turkey now brings its global reach to 45 firms worldwide. The induction into the organization was made during PRGN’s […]

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The Carrington College Challenge: Beating a World Record

The Carrington College Challenge: Beating a World Record By Nick Singer, Account Coordinator & Office Manager at LCI  Eighteen Carrington College campuses spanning from Texas to Washington State are preparing to set a Guinness World Record for most blood pressure readings taken in an 8-hour period on May 21, 2015. The magic number is 26,452 recorded […]

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Meet the Media – James Russell, Staff Writer at the Dallas Voice

 Meet the Media – James Russell, Staff Writer at the Dallas Voice What’s your top story for today? I recently covered the Dallas Art Fair for the Dallas Voice’s Instant Tea blog. It’s a nice change from one of my primary beats right now: the Texas Legislature. I also wrote about cremation for a recent print edition. […]

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The Top 5 Reasons PR is a MUST for SEO

The Top 5 Reasons PR is a MUST for SEO Infographic courtesy of Lisa Bishop, senior digital marketing strategist at Mannix Marketing Marketers have long used search enginge optimization (SEO) as a standard tactic to boost client and brand visibility in organic web searches to ultimately drive awareness and traffic to their websites. While the […]

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LCI Tours the San Francisco Chronicle

By Elena Fuhrmann Assistant Account Executive at LCI Last week, Landis Communications Inc. (LCI) took the opportunity to tour the San Francisco Chronicle, the City’s major daily newspaper. Upon learning that the publication periodically offers tours to subscribers, we jumped at the chance to glimpse inside the inner workings of one of the largest and […]

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Meet the Media – Nina Wu, Features Reporter at the Honolulu Star-Advertiser

Meet Nina Wu, Features Reporter at the Honolulu Star-Advertiser  1. What’s your top story for today? I just wrote a story about a garden in Ewa Beach, Oahu, that a kumu hula created as a healing place for cancer survivors. She’s a two-time cancer survivor herself. The garden even has a resident pet rooster that […]

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Meet the Media – Mari Edlin, Editor of Healthcare Innovation News

Meet Mari Edlin, Editor of Healthcare Innovation News  1. What’s your story for today? As editor of a monthly publication called Healthcare Innovation News, I am continually looking for technology—apps, devices, robots, telehealth and new ways to deliver and pay for care—the “wow” factor in meeting the healthcare needs of today’s consumers. 2. Tell us […]

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Journalists Speak Out in PRGN Study: American CEOs Must Have an Online Presence

Edited by Richard Carufel, Bulldog Reporter This post originally appeared on Bulldog Reporter’s website.  Company/Market Knowledge and Personable Character are Most Sought Is your company or client’s CEO preparing to be interviewed by a North American journalist in the United States or Canada? While the top source of interview preparation material is still past media […]

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Meet the Media – Richard Gorelick, Restaurant Critic & Columnist for The Baltimore Sun

Richard Gorelick has been the Baltimore Sun’s restaurant critic since 2010. Before joining the staff full time, he contributed freelance criticism and features articles about food to area and regional publications. He is a native of Lochearn in Baltimore County. Read Richard’s diner blog for the Baltimore Sun here. 1) What’s your top story for today? […]

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What Google’s Newest Major Update Means for Your Business

By Sara Mannix, Founder & CEO Mannix Marketing, Inc. This post originally appeared in a newsletter from Mannix Marketing.  Google just announced a major update that will affect how you show up in the search engines. In short, if you don’t have a mobile-friendly website, your rankings in Google’s search results will soon be severely impacted (if you […]

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A Tale of Two Coasts – One PR pro’s thoughts on East versus West

By Ashley Boarman, Senior Account Executive at LCI I recently moved from Baltimore, Md. to San Francisco where I had been working at a mid-sized PR firm for nearly four years. Upon deciding I would head out West with my husband, I was told a lot about the differences between the two coasts. Let me […]

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Meet our Public Relations Global Network Partners – HMA PR, PRGN Agency in Phoenix, Ariz.

Meet HMA Public Relations, our PRGN agency affiliate in Phoenix, Ariz. By Abbie S. Fink, HMA PR’s Vice President and General Manager               1) In a few sentences, please tell us about your firm, your role and what makes your agency unique. HMA Public Relations is a full-service marketing […]

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How Will Marketers Leverage Google’s New Illustration Feature?

By Tyler Arnold, Account Executive & Digital Strategist at LCI  When changes are made to the world’s largest search engine, marketers notice. It’s not surprising then that Google’s decision to include illustrations in health-related search results received major press last week. The announcement, confirmed in USA Today, went live for most users over the past […]

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Strategically Timing Press Releases

By Amanda Brannum, Senior Director of Communications GroundFloor Media, a PRGN member agency in Denver, Colo. This post originally appeared on the blog of GroundFloor Media, our PRGN affiliate based in Colorado.   We often get the question from clients, “When is the best day/time to distribute this press release in order to get the most […]

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Managing the Angry Mob

By Mark Paterson, Principal Currie Communications, a PRGN member agency in Melbourne, VIC, Australia  This post originally appeared in a newsletter from Currie Communications, our PRGN affiliate based in Melbourne, VIC, Australia.  In our previous newsletter, Keeping the lid on a crisis, we focused on issues management, which looked at prevention and preparation. In this issue, we […]

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