“I highly recommend LCI. They helped us with a proactive and creative public relations, digital, SEO & SEM campaign that in just a few short months tripled BHR’s membership, increased minority participation from 8% to 21% & generated widespread (...) Read More
"The Campaign for UCSF was the university's largest fundraising effort. LCI , through its excellent strategic thinking, consistent messaging, strong media outreach & can-do attitude, led the effort to publicize the end-of-campaign announcement. The r(...) Read More
“LCI has done a phenomenal job for OnLok. We are very, very happy with the work that your team has done and that has been noticed from the very top of the organization. The initiatives that the LCI team have undertaken make sure that we get down de(...) Read More
"Landis Communications Inc. has become an extension of our team here at Whole Foods Market, Northern California/Pacific Northwest. Their pro-active, can-do attitude, team work, and follow-through makes them very effective at what they do best - getti(...) Read More
"As the only communications agency working nationally on behalf of NBC Universal Entertainment and Cable, Landis Communications Inc. (LCI) consistently provides our network with strategic, targeted results. The agency's ability to secure hundreds of(...) Read More
"Thanks so much for all of LCI's hard work to media train our association. Your tremendous preparation made a great impression on our athletes." - Jason Thomas, Professional Women's Bowling Association (...) Read More
"Landis Communications Inc. (LCI) developed the PR strategy and key messaging for OnLok, Inc. to build a broader awareness, reach new markets and establish themselves as an organization that accepts all cultures. Since working with Landis Communicati(...) Read More
"I really want to thank LCI for the great iPhone launch. This really demonstrates the power of public relations. Our iOS install went up 1400+% on 8/20! The growth came almost all from China and the U.S., reflecting where we targeted our public rela(...) Read More
"They’re the crème de la crème and the cream of the crop. Yes they’re fun, they’re a barrel, they’re a monkey or more. They’re a line and a story to open any door. And, oh, to the doors we have walked through in TV land, print and radio,(...) Read More
"Landis Communications, Inc (LCI) did an outstanding job for us. Their efforts helped directly in making the Infinity the fastest-selling condominium project in the United States. It was a great pleasure to work with them and I would hire them again(...) Read More
"I wanted to thank you all for the hard work getting the Biscoff brand in front of a lot of people in our target audience in this important holiday season. Keep up the good work!" -- Marco de Leeuw, Lotus Bakeries (Biscoff Cookies) (...) Read More
"Creating effective public relations campaigns can present a challenge to any agency. LCI's enthusiasm and passion for their clients is only matched by their ability to generate creative solutions and results. They lead by listening to a client's nee(...) Read More
"The Landis team provided the critical arms and legs I needed to carry the Academy through opening day and beyond. Their energy kept me motivated, and it was an enormous comfort to know that I could always count on their sound advice. They were the (...) Read More
"Landis Communications Inc. provided clarity and insight in the shaping of our PR strategy at Jack London Square. Their expertise and guidance were invaluable." -- Pat Buchanan, Divco West for Jack London Square (...) Read More
We believe in ideas that create change. We craft compelling stories. And, we communicate. LCI is a full-service public relations and communications agency that helps clients take their businesses to the next level.
LCI’s team of skilled public relations professionals has been on the cutting edge in the marketing industry for 25 years.
As experts in business to business and business to consumer marketing, we know how to get your customers engaged. Our team has decades of experience creating award-winning public relations, communications and marketing campaigns for clients in a variety of industries. As a member agency of the Public Relations Global Network, we represent clients worldwide, helping them to connect with their audiences, achieve their goals and continue to grow. If you’re looking to partner with a world class pr and marketing agency to fuel your organization’s marketing strategy, look no further than LCI.
We work together with the client, defining objectives, setting strategy, and outlining specific tactics, budget, and timeline. We then produce a written marketing communications and pr plan, implement the plan, and provide a monthly written report to the client.
In an ever changing new media environment, getting the attention of your customers can be a formidable challenge
LCI now certified by the National Gay & Lesbian Chamber of Commerce
LCI is a proud member of SF’s Golden Gate Business Association, serving the Bay Area’s LGBT business community
LCI certified by the City of San Francisco as a Local Business Enterprise
LCI is the San Francisco member agency of the Public Relations Global Network (PRGN) (www.prgn.com). With our affiliation, LCI has international capabilities, with nearly 50 affiliate public relations agency offices worldwide.
Top 10 Reasons for Using Social Media GlobalWebIndex ’s social report shows 40 percent of the surveyed internet users are most likely to use social media platforms to keep in touch with friends, making this the top reason for social media use globally. Among 16 to 24 year-olds, the key reason f...
Video has undeniably surpassed text a the medium of choice online. It is clear to see with the endless supply of video content on Facebook, the transition on Instagram to being a video driven platform, and the meteoric rise of Snapchat. While video on every major platform is on the rise, #YouTube continues to stand above the rest when it comes to video creation and consumption.
Unlike the the TV era of the past several decades, the era of YouTube is defined by competition massive. Competition for views, likes, subscriptions, shares among an army of YouTubers who are uploading over 300 hours of video onto YouTube every minute of every day. To stand out, it is critical to consider your YouTube brand, your content strategy, and your promotion methods.
Fortunately, the barriers to entry in producing good videos have never been lower. With some audiences, you can get away with using a smartphone camera and delivering a snappy monologue. High quality is important though, and as you ramp up you can gradually invest in the equipment, lighting, and editing skills to make it look like your videos belong among the best.
While you are making good quality content, think carefully about the brand that you can create on YouTube. The videos you make, your channel design, and your viewer interaction will dictate your long term success with anyone who stumbles upon your channel.
Once your channel is optimized, it is time to promote. There are near endless ways to have your YouTube channel discovered, but the best places to look will vary based on your niche. Don't just blast out social media messages - look for the places (blogs, forums, groups etc.) online where there is an appetite for the content you are making.
This #infographic from VloggingGuides summarizes some best practices on how to get more views on YouTube content.