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The Wonderful World of PR Writing:

LCI Account Executive Heather Platisha here with another installment of ‘Backtalk’. When it comes to writing for public relations, everything you learned in all those college English courses you can pretty much throw out the window. At least, that’s what I learned in Bulldog Reporter’s ‘Power PR Writing Workshop’ that I attended last week with […]

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To Find A Job, Start Your Own PR Campaign!

Lee Kravetz here, Senior Account Supervisor at LCI.  A couple of weeks ago I switched on Anderson Cooper 360 and was surprised to find that a friend of mine was the subject of a feature segment.  After a year of unemployment, it seems my friend (and my friend’s wife) took his “sans job” status to […]

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Walk, Do Not Run, To The Nearest Exit

Hi everyone!  It’s Kelly, LCI’s Senior Account Executive, and as of last week, crisis communications expert!  The team just completed a monstrous crisis communications plan for a client and it completely changed my thoughts on dealing with a crisis.  Situations are not so black and white anymore.  Depending on how things are handled, we are […]

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Seasonless. . .

Brianne Murphy Miller, LCI’s new business guru here.   Used to be you could pretty much count on seasons in the business year.  Especially in public relations – big product launches generally fell in Fall and Spring, holiday promotions take place in November and December, and at least one “New Year’s” pitch would dominate end […]

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The Best Move I Made

  Hi, former LCIer Andrew Jepsen here.  It’s been almost half a year since I left Landis Communications.  I’ve been spending some time out in the wild economy, applying for jobs and more or less relaxing in the Bay Area sun.  Occasionally I look back at my time at LCI, and I think I’m prouder […]

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