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"The public is the only critic whose opinion is worth anything at all." – Mark Twain

  Lindsay here, LCI’s newest intern. From a young age children are taught to ‘think before they speak.’ And while it takes some longer than others (guilty as charged) to master this, society expects it to be in effect by young adulthood. I can’t tell you how often I hear someone speaking and think, “Did […]

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Meet the Media

Meet Rita Rubin, medical reporter for USA Today.   Tell us about your dream assignment.   I think I have had at least one dream assignment. Maybe two. Many years ago, I got to go to Stockholm to cover the Nobel Prize ceremonies, because two doctors from the medical school in Dallas were the first […]

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Look! Up in the Sky! It’s a plane! And a PR Stunt!

Deanna here, Account Supervisor at LCI. Public relations is known for many things.  Perhaps amongst the most recognizable and memorable are publicity stunts.  Though I’ve never seen an episode of MTV’s “reality” show “The Hills,” from what I’ve come to understand, it was frequently used as a platform for publicity stunts by a number of […]

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Meet the Media

Meet Peter Spiller, editor of OutsideSanDiego.com.   Tell us about your dream assignment.   If it has to do with hiking, backpacking or kayaking, I am dreaming about it. I love to experience new exotic places. The scope of my writing for Outside San Diego centers around the place of my birth, but does not […]

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