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LCI Blog: Dove’s “Real Beauty” campaign

By Jennifer June Lay from our PRGN affiliate Xenophon Strategies in Washington, D.C. In today’s technology-driven world, we are inundated with advertising. From social media to traditional media, someone is always trying to sell us something. Typically the product’s advertising theme has something to do with puppies, babies or sex because that’s what gets noticed. […]

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LCI Blog: Don’t call me “Mr. President”

By David Landis, President, LCI – and incoming President, Public Relations Global Network I just returned from the first of our bi-annual meetings with the international affiliate members of Public Relations Global Network (PRGN). These meetings are always inspirational. Our now nearly 50-member network shares business leads, best practices, expertise and even recipes and travel tips […]

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LCI Blog: Three Great Instagram Campaigns

By Tarah Beaven, LCI Senior Account Executive Did you know 40 percent of people respond better to visual information than to text alone? So it’s no surprise that many brands are flocking to Instagram to promote targeted campaigns and enhance user engagement.  A photo can literally be worth a million fans on Instagram, which has […]

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LCI Blog: Meet the Media – Katrina Bahl, blogger for In Katrina’s Kitchen

Tell us about your dream assignment. My dream assignment would involve recipe development that is sweet, crafty and/or kid-friendly. I love empowering people to get creative in the kitchen and to enjoy playing with their food.   Describe the wackiest story you’ve written. I write about my life as a wife and mom in a […]

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LCI Blog: Our Top Five Favorite PR Ideas

By Donna Berry Glass, Senior Counselor Each week during our internal staff meeting at LCI, we like to discuss what we call “PR Ideas of the Week.”  These are clever ideas that we’ve seen in the press or on social media outlets from companies that have garnered public attention.  In this week’s blog post, we […]

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