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LCI Blog: The First Rule of Media Training 101 – Go Through Media Training Before Going on Camera

By David Cumpston LCI Director of Client Services   A recent segment on our local nightly TV news caught my attention initially because of the subject matter, but halfway through the piece my PR sensibilities kicked in and I was shocked at what I was seeing. The San Francisco Bay Area, oftentimes at the forefront […]

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LCI Blog: Google Guidelines Regarding Press Release Links Explained

Recently Google updated their Webmaster (penalty) Guidelines to include the following line: ‘Links with optimized anchor text in articles or press releases distributed on other sites’ This one sentence explains a new guideline and gives insight to what Google will consider a violation deserving of penalization. This has caused quite a stir among PR companies […]

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LCI Blog: Meet the Media – Emilie Raguso, senior reporter at Berkeleyside

What’s your top story for today?  Today, I’m working on a story about a pilot program in Berkeley to change parking behavior by adjusting meter pricing and timing in three busy business districts. We’ve been covering the issue for months and it’s inspired a fair amount of debate since parking is something that affects many […]

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