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LCI Blog: Digital PR – Tips for YouTube Optimization

By Eric L. Steckel, LCI’s Digital Media Strategist As the second largest search engine on the web, YouTube is now the 800 pound gorilla in the online video world. If you’re creating video content, you need to have it on YouTube. However, just posting videos is nowhere near enough. It’s important to ensure that your […]

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LCI Blog: Stress Kills. Tips to Reduce Workplace Anxiety

  By Tarah Beaven, LCI Senior Account Executive   PR pros love to share (ahem lament) that their industry is consistently ranked as one of the top five most stressful jobs. Workplace stress plays a major role on employees’ productivity, health and relationships (with co-workers, clients and in personal relationships), so what can be done […]

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LCI Blog: LCI Expands Senior Leadership Team in Preparation for Next Phase of Growth

  In preparation for a new phase of growth, Landis Communications Inc. (LCI) has announced the hiring of three senior executives to expand its practice areas in marketing, digital, video and social media. The firm has also added two new real estate clients to its growing list of corporate, consumer, technology and B2B brands: Troon […]

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LCI Blog: MediaMonday – Omar Akhtar, senior editor at The Hub, PRWeek’s sister brand

What’s your top story for today? We have a story up about Kenneth Cole’s very misguided and tone-deaf tweet which referenced Syria, and tried to make light of the situation by talking about his footwear line. http://www.thehubcomms.com/blog/kenneth-cole-is-stupid-on-twitter. It’s such a classic example of how to use social media badly. He followed it up with an […]

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LCI Blog: Tips to Improve Your PR Storytelling

        By Wendy Artman, Senior Director of Communications, from our PRGN affiliate GroundFloor Media in Denver, Colorado. I was on a road trip with my family recently and we had some time to kill. We decided to take turns telling stories and after we each had a run at it, we shared our favorite. […]

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