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Meet the Media: A “pre-cision” interview with Laurie Mahoney of Cision

As director of product marketing for Cision, Laurie Mahoney has the inside scoop on the service that PR professionals cannot live without. What’s your role at Cision? I’m director of product marketing focusing mostly on our Connect suite which includes our press release distribution and content marketing products. My top goal is to drive sales […]

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Southeast Asia: A Journey Through Pictures

By Sean Dowdall, LCI General Manager and Chief Marketing Officer David and I took our first trip to Southeast Asia in February visiting Hong Kong, Vietnam and Cambodia.  What was most fascinating was to hear different viewpoints from guides and locals with respect to their country, culture and relations with other nations. As a practicing […]

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Connection Between San Francisco and Los Angeles? It’s social, of course.

By Doug Myers, LCI Senior Director Having just moved to San Francisco from Los Angeles, it got me thinking…What are the similarities and differences to delivering public relations and communication solutions in the two largest California markets? There is the obvious – coverage in Los Angeles skews Hollywood while San Francisco, Silicon Valley. As the […]

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New algorithms for search engines: 7 tips to improve your Google ranking

By Uwe Schmidt from our PRGN affiliate Industrie-Contact AG in Germany Google has changed the search algorithms three times between 2011 and 2013. The following tips will help you to land as far as possible above on the searches hit list: Constantly creating new user oriented content (Content) on your own website. This means that visitors will stay longer […]

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Tips PR Pros Can Learn from the Oscars

By Tarah Beaven, LCI Senior Account Executive A number of public relations efforts surround Oscar season which is a perfect time for PR professionals to step back and take note of strategies that can be leveraged with their own clients. Below are three such tips that can take your next PR campaign to stardom: Timing […]

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