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The Agony and Ecstasy of the RFP

The RFP process isn’t going anywhere, but it should be improved. By Carol Levine, co-founder and managing partner of Energi PR* in Montreal and immediate past chair of the Canadian Council of Public Relations Firms *Disclaimer: Going public with an opinion piece on RFPs is risky; these are my personal views and not necessarily those of Energi PR. Despite […]

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Five Tips to Spring Clean your PR Closet

By David Cumpston, Director, Client Services for LCI Despite parts of the country still getting walloped by snow and ice this month, most of us are already looking forward to spring’s longer days, warming temperatures and blooming flowers. But just as we’re shedding the winter coats for t-shirts and UGGs for Havainas, it’s also a […]

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Reddit AMAs: a reward worth the risk?

By Kimberly Premo, LCI Account Coordinator For those of you keeping up with the latest – and most daring – PR trends, you’ve undoubtedly heard about Reddit AMAs (AKA Ask Me Anything). Reddit, a popular user-generated news, entertainment and social networking site, is generating a lot of press itself for its infamous AMA forum. While […]

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Nice to Meet You….Now Let Me Tell You Your Life Story

By Brianne Murphy Miller, LCI Senior Public Relations Counselor Selling LCI’s services to clients has always been interesting – learning about a new company/product/category, meeting new people, brainstorming ideas. In the 17-ish years I’ve been glad-handing, writing proposals and giving presentations, the business world has changed…but the biggest change has been effected by social media. […]

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