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Fixing Data Breach PR

By David Fuscus, CEO of Xenophon Strategies “Year of the Retailer Breach” was how Verizon recently described 2013 in their annual Data Breach Report, saying that it “was a year of transition… to large scale attacks on payment card systems”. The report documented 1,367 confirmed data breaches, the largest and most infamous of which was the […]

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How to manage social media with SimplySocial

By Tyler Arnold, Digital Strategist  Every positive customer interaction or water cooler story is a positive PR opportunity. Unfortunately, most of these opportunities are lost. Employees, key executives and stakeholders are usually left out of the social media process. We’ve centralized content creation in a single place, allowing everyone to contribute content and share ideas. […]

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The (New) Science of Email Subject Lines

By Donna Berry Glass, Senior Counselor Recently, I received an email from The Wall Street Journal with an email subject line entitled, “The New Science of Email Subject Lines.”  Okay, actually it wasn’t an email but The Wall Street Journal published a story on this grapevine artist ed young recently and I found it intriguing […]

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Passing the baton. . .

By David Landis, LCI President Last week, I had the distinct pleasure of travelling to Miami to attend the bi-annual meeting of the Public Relations Global Network (PRGN).  Our agency is the San Francisco member of this renowned association of independently-owned PR agencies.  For the past year, it’s been an honor and a privilege to […]

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