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I didn’t shoot J.R. but I did shoot Linda Gray

By Brianne Miller, Senior Counselor Every once in a while, during a 30+ year career, you work with a client that really speaks to your heart. That’s the happy happenstance between the LCI team and our client, Global Alzheimer’s Platform Foundation. In partnership with Brain Health Registry (BHR), Global Alzheimer’s Platform is hoping to accelerate […]

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The Benefits of Media Relations

By Shelby Ray, Account Executive at HMA Public Relations, our PRGN partner in Phoenix Public relations practitioners understand the effectiveness of media relations, but these efforts may not always be valued by their clients because it isn’t fully understood. Some professionals must spend time explaining how media relations works and why it’s effective in reaching […]

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Meet The Castle Group, LCI’s PRGN partner based in Boston

By Sandy Lish, Principal/Co-Founder, The Castle Group, LCI’s Boston PR affiliate through the Public Relations Global Network (www.prgn.com)     In a few sentences, please tell us about your firm, your role and what makes your agency unique. The Castle Group’s passion for what we do, and our precision around how we do it, are […]

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Media Relations 101: Part 1

By Gus Nodal, Senior Account Executive Back in my early PR years, I would call every reporter on my media list. I would occasionally find a few reporters willing to listen to my nervous pitch and if I was lucky, someone would bite and actually write a story. When I look back now, I realize […]

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Meet the Media – Samantha Weigel, Reporter at the San Mateo Daily Journal

Meet the Media – Samantha Weigel, Reporter at the San Mateo Daily Journal What’s your top story for today? Every day brings a new story to be told, and I’m typically responsible for writing 10 articles a week that cover everything from crime to quirky profiles. One reoccurring top story I’ve been covering for nearly […]

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