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Google Updates: What You Need to Know

By: Greg Bortkiewicz, Account Executive Google has been as busy as ever in recent weeks, announcing a couple of updates that all digital marketers need to be aware of. The first is a major change to the format of ads created in AdWords; the second is a clampdown on intrusive ads on mobile websites. For all […]

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The Three R’s of New Business Strategy

David Cumpston, Director of Client Services, shares his top three tips on new business strategy. These same tips can also be applied to maintaining relationships and keeping clients, and are one of the things that sets LCI apart from other PR firms. Check out David’s tips in the video below: What are some of your […]

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Should My Brand Use Twitter’s Periscope?

5 Powerful Periscope Payoffs By David Landis, LCI President I recently had the pleasure of co-hosting a seminar for PR News’ August 10 Social Media Summit with my colleague and pal James Mowdy (@JamesJetsOften), head of B/Spoke, a brand consultancy. The subject? How best to use Twitter’s Periscope to amplify your business’ video strategy.  What […]

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Reporters Sometimes Hate PR People, And Maybe They Should?

By Gus Nodal, SAE at LCI Why would a reporter dread reading an email or picking up a phone call from a PR professional? The answer is simple: some PR pros only focus on their self-interests and completely ignore the basic idea of relating to the media. In an effort to help our blog readers […]

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4 Best Practices For Optimizing Voice Search

How To Help Siri Find Your Website Voice search is quickly becoming the way consumers are searching for information they need – especially for business.  Landis Communications Inc. (LCI)’s digital marketing consultants, Mannix Marketing, have 4 great tips on how to optimize voice search with virtual assistants like Siri. By Jessica Tracy, Digital Marketing Strategist, Mannix […]

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