LCI proactively supports overall national brand building for many companies, whether Fortune 500 or small business. We use targeted national placements, including major television (Oprah), print (Forbes, Fortune, L.A. Times, Business Week, TV Guide) and radio.
Our mission is to designing communication initiatives that help businesses achieve specific branding milestones. We know that leaders in the market need to be on the forefront of their consumers’ minds, and our method of branding helps to create that specific and memorable identity. Creating an image of your company that the outside audience sees is no small task, and can incorporate everything from logos to inter-office philosophy to psychology-driven web site design to user experience campaigns.
Good branding doesn’t just happen, it’s created. Our effective branding process (Utilizing Competitive Analysis, Digital Snapshot, Messaging and Positioning, Strategic Planning, Brand Standards and guidelines, Copywriting, Communications planning and media training) is structured to differentiate your business from the rest of the crowd and single you out in the best way possible. Everything from a brand identity and brand image to brand personality (yes your brand has one of those too), to brand awareness and brand value, are all part of our job with marketing a brand to your consumer.
Brand differentiation and consistency is the ultimate key to success in business: knowing what makes your business different, knowing how to articulate it and knowing who to speak to and where to speak with that message. LCI has a successful track record of helping clients with all three.
Building your brand through PR with LCI means you know the value in strong messaging and the role it plays in creating brand affinity. Keep your brand positive and unique and remember consumers are not only buying you, they are buying your image.
Landis Communication Inc.’s expert public relations consultants have provided strategic counsel on branding for numerous clients throughout a broad spectrum of industries, including retail, food and beverages, consumer technology, nonprofits,financial services and real estate to name a few. For further information about our branding expertise, please contact Sean Dowdall at [email protected].