The advent of social media has created new public relations and marketing opportunities for organizations in all fields and industries, including financial services. From blogs to Facebook and Twitter, companies now have more ways than ever before to reach their audiences and stakeholders.
The numerous social media platforms that now exist vary greatly, each reaching unique audiences and employing differing communication styles. Understanding how and what to communicate via these various social networks is incredibly important.
Mastering effective communication via social media takes practice. It necessitates a thorough understanding of the networks being used, a clear perception of the consumers being reached and the ability to craft targeted messages. Below are our top ten takeaways to keep in mind when utilizing social media for the PR and marketing of an organization in the financial services industry.
Strategize: listen, evaluate, develop relevant content
Research: find influencers, identify evangelists and detractors
Engage a community and facilitate the conversation; encourage brand ambassadors
Don’t replace other tactics; amplify your current messages
Stay consistent with your message
Facebook: leverage your tribe; help evangelists socialize with their followers
Twitter: it’s not about demographics, it’s about a segment of population
Blogs: YOU must be the most prolific contributor to your blog
Press releases: ALWAYS optimized for social media
Best practice: connect multiple social media platforms and a hub from the brand website
Want to learn more? Contact LCI’s Financial Services PR guru, Sean Dowdall, at [email protected] and we’ll point you in the right direction.