Heidi Groshelle

Heidi Groshelle

Technology Director/Senior Counselor

Heidi Groshelle

With over 35 years in public relations, Heidi Groshelle has a particular affinity for emerging, innovative, and disruptive technologies. She is an expert at launching and driving wide awareness of B2B technologies and first-of-a-kind B2C product offerings.

Heidi designs powerful communications strategies for technology startups and public companies in the U.S. and Europe. She has decades-long relationships with top tier analysts and reporters and Heidi has positioned clients for success and generated coverage in main-stream-media outlets including ABC-TV, Engadget, Forbes, Mashable, Newsweek, New York Times, TechCrunch, Time Magazine, and The Wall Street Journal.

She introduced of the first plasma flat-screen televisions in the U.S.; led the international rollout of the Nio personal security device; built thought leadership for enterprise security technology startup, Cohesive Networks; secured analyst and press support for storage tech innovator, Scality; and launched the Firefly Mobile Phone – the first phone designed for children.

Heidi began her career publicizing arts and entertainment professionals in Los Angeles at California Institute of the Arts. Heidi moved into film and video promotion and production as an integral part of the marketing team for One Pass Film & Video, a leading San Francisco production company. Later Heidi co-founded and was executive VP of a San Francisco-based television commercial production company, G9 Productions, the producers of Emmy Award winning commercials, trailers, and product roll-outs. From 1995 to 2004, Heidi was on the Trainer PR (now 10-Fold) team, where she specialized in working with emerging enterprise technology startups and launching product innovations.

Heidi has a bachelor’s degree from University of California, Santa Barbara. Heidi has won a Bronze Bull Dog award, a PRSA Bronze Anvil award, and numerous other industry accolades.


Our Team of Talented PR Counselors

Your LCI Team – Relevant Experience and Passion At LCI, your dedicated team will be hand-picked with relevant experience for your industry and passion for your business. Your team will be directed by senior, experienced public relations counselors and professionals. Many of our directors have more than two decades of experience in the marketing communications and public relations industry. At LCI, you won’t just get the employee straight out of college with no work experience and no direction. You’ll get thoughtful, strategic partners who add true value to your business. Our team members not only have years of experience within the industry, but many have worked inside the media as well, at such prestigious media outlets as: CNET, CBS Interactive, KPIX TV (CBS-San Francisco), Sunset Magazine and Glamour Magazine. Our team members have relevant industry experience in the fields of healthcare, real estate, financial services, nonprofits, consumer technology, retail, home furnishings, food and beverage, education, luxury, senior services and much, much more. Each client has a dedicated team with between 4-6 team members, with senior level, mid level and support team members. Our teams also include bright young innovators who add creative value and the latest in digital and social technology for your business. As a client, you are important to us and we return the favor with strategic, honest counsel delivered from professionals with years in the business – as well as a team ready to deliver for your business’ needs. Following are just a few of our LCI team members with some of their relevant industry experience. Take a look: