Technology Director/Senior Counselor
With over 35 years in public relations, Heidi Groshelle has a particular affinity for emerging, innovative, and disruptive technologies. She is an expert at launching and driving wide awareness of B2B technologies and first-of-a-kind B2C product offerings.
Heidi designs powerful communications strategies for technology startups and public companies in the U.S. and Europe. She has decades-long relationships with top tier analysts and reporters and Heidi has positioned clients for success and generated coverage in main-stream-media outlets including ABC-TV, Engadget, Forbes, Mashable, Newsweek, New York Times, TechCrunch, Time Magazine, and The Wall Street Journal.
She introduced of the first plasma flat-screen televisions in the U.S.; led the international rollout of the Nio personal security device; built thought leadership for enterprise security technology startup, Cohesive Networks; secured analyst and press support for storage tech innovator, Scality; and launched the Firefly Mobile Phone – the first phone designed for children.
Heidi began her career publicizing arts and entertainment professionals in Los Angeles at California Institute of the Arts. Heidi moved into film and video promotion and production as an integral part of the marketing team for One Pass Film & Video, a leading San Francisco production company. Later Heidi co-founded and was executive VP of a San Francisco-based television commercial production company, G9 Productions, the producers of Emmy Award winning commercials, trailers, and product roll-outs. From 1995 to 2004, Heidi was on the Trainer PR (now 10-Fold) team, where she specialized in working with emerging enterprise technology startups and launching product innovations.
Heidi has a bachelor’s degree from University of California, Santa Barbara. Heidi has won a Bronze Bull Dog award, a PRSA Bronze Anvil award, and numerous other industry accolades.