Digital marketing is a broad term that encompasses the promotion of products, services and events through the Internet and various forms of electronic media. Interacting with consumers via social media networks like Facebook, Twitter and Google+, maintaining an up-to-date, easy-to-access website, contributing stimulating content to online periodicals and blogs, soliciting customers through online ads – all of this and more is digital marketing. A new form of digital marketing is called geofencing. Geofencing is a location-based digital marketing tool that lets marketers send messages to smartphone users in a defined geographic area. Geofencing is not limited to mobile devices. Geofencing can be done just as effectively via desktop and tablets.
Consumers are constantly engaging with digital media on their phones, tablets, and desktop computers anywhere and everywhere they go. As a result, digital marketing is an imperative element of a successful overarching marketing and PR strategy for all businesses in today’s complex economy.
Digital Marketing Services provided by Landis Communications include but are not limited to:
LCI Powers Integrated Marketing Communications