Blog

Introducing Betsy Levy

What work experience do you consider to be the most useful as it relates to supporting the needs of LCI’s clients? I have worked for large and boutique agencies, in-house (at Genentech) and as a consultant, which allows me to bring a well-rounded perspective to LCI. Over the last decade, my focus has been on strategic […]

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When Should PR be Brought into the Mix?

By Anne Buchanan, president at Buchanan Public Relations LLC In the last ten days, we have received two phone calls from prospective clients seeking PR support for upcoming initiatives. In both cases, they were calling us months – possibly even a year – too late. The first call came from the U.K. A significant dignitary […]

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Which Social Media Platform is Best for Your Business?

By David Cumpston, senior director These days, it’s imperative for every company to be part of the social media landscape. However, with so many platforms to choose from, how can you determine which platforms will work best for your business? Before deciding, understand three important points: Are you a B2C or B2B company? Define your […]

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Nine steps to re-energizing client relationships

By David Landis, CEO and President As the owner of a mid-sized public relations agency in San Francisco, I have seen firsthand the positive effects of nurturing client relationships—and conversely, have seen business relationships fizzle without the proper hand-holding. Remember, it’s much easier (and cheaper) to keep a current client than to market, sell and land […]

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Meet the Media – Alan Ohnsman

Alan Ohnsman is the senior editor for future mobility at Forbes. Can you tell us what types of stories, trends or issues are on your radar now? There’s a lot of innovation happening in trucking and logistics at the moment, from cleaner electric powertrains to ever-higher levels of automation. It’s going to have a big […]

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CES press conference

Are trade shows worth it?

By Brianne Murphy Miller, Director I’ve worked more trade shows than I can count on behalf of clients – gathering media interviews, manning booths and enduring long hours on my feet. From the National Hardware Show to CES, Book Expo America to the Kitchen & Bath Industry Show, I’ve logged more hours on the floor […]

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Meet the Media – Dennis McNally

Dennis McNally is an author, publicist, lecturer, and music business multitasker. He began as the Grateful Dead’s publicist in 1984, and has since worked with many different musicians, bands, record companies and promoters, including Zakir Hussain, Steve Kimock, Little Feat and  Bob Weir & RatDog. His Grateful Dead book, A Long Strange Trip, came out […]

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Introducing Lidar Larry – The Crash Test Genius

I recently met Lidar Larry at the second annual World Safety Summit on Autonomous Technology on October 2nd, 2019 held at Levy’s Stadium in Santa Clara, California. Our client, Velodyne Lidar, produces this must-attend event. Sean: Lidar Larry, it was nice meeting you at the World Safety Summit. Tell me all about the Summit. Lidar […]

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Meet the Media – Aly Walansky

Aly Walansky is a freelance lifestyle journalist. She is a contributor to Today, Men’s Health, FoodNetwork, AskMen, INSIDER.com, Reader’s Digest, Women’s Health Mag, along with many other titles. Tell us how you got your start? Tell us your story! Wow! OK, pretty standard, I guess. I grew up loving to read – magazines, books, posters […]

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Meet the Media – Dave Leggett

Dave Leggett is the editor of automotive news and analysis site, Just Auto. Can you tell us what types of stories, trends or issues are on your radar now? There is always plenty going on in the auto industry, but there has been an explosion of interest in CASE (Connectivity, Autonomous, Sharing, Electric) developments and […]

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