A list of question words in a row

12 Questions with Brianne Murphy Miller

Name: Brianne Murphy Miller Title: Director Years at the agency: 20 years (!) What did you do before PR? I’ve worked at start-ups (all failed – very Silicon Valley), publishing (Glamour and Sunset) and in fashion. Why did you choose to enter PR? I’m not sure if I chose PR or if PR chose me. […]

Read More
A microphone in a broadcasting studio

Why you Should Start a Podcast

By The Fearey Group, our Public Relations Global Network (PRGN) partner based in Seattle Podcasting – trend or communication pillar? A few years ago we might have said trend, but we at The Fearey Group have stepped head-first into the podcasting production world and the response has changed our tune and communication style. Creating digestible, […]

Read More

How to Identify the Right Media Outlet for your Story

By David Cumpston, Director Pitching the correct media with your story is critical to the success or failure of a campaign. With so many types of media to choose from – newspapers, television, radio, social media and more – it can be tricky to identify which medium is best to pitch. With some research and […]

Read More
An eye with a reflection of the Facebook logo

How to protect your Facebook data

By Greg Bortkiewicz, Senior Account Executive & Digital Specialist Ever since the undercover investigation by Channel 4 exposed Cambridge Analytica, Facebook has been in hot water with governments and the public. Although Mark Zuckerberg (eventually) apologized and promised to strengthen the organization’s data privacy efforts, many remain concerned about how their online data would be […]

Read More
Questions Marks

Ten Questions that Prospects and Clients Ask

By Brianne Miller, Senior Counselor When the team at LCI starts talking with prospects about their marketing and communications needs, invariably several important questions arise. We decided to compile a list of those that are most-asked and answer them below: What is the ROI? How do you measure the effectiveness of a program? We have […]

Read More
A work desk with computer, calendar, diary, clock and notepad

How to stay organized at work

By Ashley Boarman, Account Supervisor Working at an agency where you have to juggle multiple clients, tasks and deadlines can be a challenging environment! I keep myself (and my inbox) organized with some basic tricks which I’m delighted to share in the video below: How do you keep yourself organized at work? Leave a comment […]

Read More
A camera captures video at an event

15 Tips for Making a Great Video

By Anne Buchanan of Buchanan Public Relations, our Public Relations Global Network (PRGN) partner in Philadelphia. Video remains a sizzling hot medium for storytelling. Organizations of all sizes and industries are using it to tell their brand story. Some companies produce video in-house; others turn to specialized video production companies for help. But no matter […]

Read More
A business meeting to discuss PR planning and strategy

Five Essential Steps to Planning a PR Campaign

By Polly Winograd Ikonen, Director Whether you’re launching a new product, announcing a leadership change, sharing challenging news, or just issuing a standard report, there are five essential questions to ask to ensure that your PR campaign is grounded in strategy – and remains there. It’s as simple as who, what, where, when and why. […]

Read More

Lunar New Year: Meaning and Traditions

By Gus Nodal, Media Relations Manager Happy Lunar New Year! Last week, about 1.5 billion people around the world welcomed the Year of the Dog. Lunar New Year is about spending time with family and friends, feasting on foods with symbolic meanings, gift-giving and good wishes. Lunar New Year celebrations began on February 16 and […]

Read More
A businessman and a client shaking hands

It’s Time to Rethink the Request for Proposals Process

By Aaron Blank, CEO of The Fearey Group, our Public Relations Global Network (PRGN) partner in Seattle   As a large-scale company, a not-for-profit or a startup brand, let’s say you’re interested in contracting with a new PR agency. Perhaps you’re looking for a fresh perspective or preparing to take that fledgling step into the […]

Read More