Blog

Interview with businesswoman on press conference

Meet the Media – Laura Dixon, Content Producer at Caring.com

What’s your top story for today? At the moment, I’m working on a story about how telemedicine is affecting health outcomes and overall quality of life for older adults and for family caregivers. Tell us about your dream assignment. There’s an event that happens each year in San Francisco called Corgi Con in which hundreds […]

Read More
ashley-hawaii

How Travelling Can Benefit the PR Pro

By Ashley Boarman, Account Supervisor I recently returned from a week in Hawaii and I absolutely loved it – I’m already thinking about when I can go back! It’s a beautiful place and I’ve never felt so relaxed. Coincidentally, one of the clients we represent has a location in Hawaii – NorthStar Memorial Group. Even […]

Read More
typewriter

How PR has changed in the last 25 years

By David Landis, President Here at Landis Communications we’re celebrating our 25th anniversary, which got me thinking about how things have changed during that time – the PR industry was certainly a lot different before the Internet! From typewriters to laptops and from huge client report books to PDFs, the way we work has changed […]

Read More
back to school

Back-To-School – a $76 Billion Proposition?

By Jennifer Golbus, Senior Account Supervisor I recently saw a press release from the National Retail Federation that claims Americans will spend an estimated $75.8 billion on back-to-school supplies this year. Wow – no wonder every consumer brand wants “in” on the back-to-school coverage that proliferates the media in August and September each year! As […]

Read More
adwords

Google Updates: What You Need to Know

By: Greg Bortkiewicz, Account Executive Google has been as busy as ever in recent weeks, announcing a couple of updates that all digital marketers need to be aware of. The first is a major change to the format of ads created in AdWords; the second is a clampdown on intrusive ads on mobile websites. For all […]

Read More
new-business

The Three R’s of New Business Strategy

David Cumpston, Director of Client Services, shares his top three tips on new business strategy. These same tips can also be applied to maintaining relationships and keeping clients, and are one of the things that sets LCI apart from other PR firms. Check out David’s tips in the video below: What are some of your […]

Read More
periscope-logo-1920

Should My Brand Use Twitter’s Periscope?

5 Powerful Periscope Payoffs By David Landis, LCI President I recently had the pleasure of co-hosting a seminar for PR News’ August 10 Social Media Summit with my colleague and pal James Mowdy (@JamesJetsOften), head of B/Spoke, a brand consultancy. The subject? How best to use Twitter’s Periscope to amplify your business’ video strategy.  What […]

Read More
white_house_press_corps

Reporters Sometimes Hate PR People, And Maybe They Should?

By Gus Nodal, SAE at LCI Why would a reporter dread reading an email or picking up a phone call from a PR professional? The answer is simple: some PR pros only focus on their self-interests and completely ignore the basic idea of relating to the media. In an effort to help our blog readers […]

Read More
siri

4 Best Practices For Optimizing Voice Search

How To Help Siri Find Your Website Voice search is quickly becoming the way consumers are searching for information they need – especially for business.  Landis Communications Inc. (LCI)’s digital marketing consultants, Mannix Marketing, have 4 great tips on how to optimize voice search with virtual assistants like Siri. By Jessica Tracy, Digital Marketing Strategist, Mannix […]

Read More
onlinepressrooms

Six Steps to an Effective Online Press Room for Your Business

Introduction by LCI President David Landis: One of my biggest pet peeves in the PR industry (and I’m sure a pet peeve for journalists) is to head to a business’ online press room, only to discover that the contact information isn’t a real person, phone number or email, just info@_________. This practice is rampant in Silicon Valley. […]

Read More