Blog

Why I Say “Google It” More Than Anything Except “Thank You”

By Sean Dowdall, General Manager & CMO I am constantly surprised that people forget there is nearly always an answer at their fingertips. This is true whether it be colleagues, friends, clients or people you see every day – people such as grocery clerks, waiters, etc. We are all constantly asking questions such as “how […]

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Writing About Complex Subjects

By Jen Tedeschi of Buchanan Public Relations, our PRGN partner based in Philadelphia As a PR practitioner, I have a few not-so-shocking confessions to make: I’m not a lawyer, nor am I an accountant. Additionally, I have never attended medical school, and I haven’t had a chance to get much experience in investing, either. Yet […]

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Content & SEO Predictions for 2017

By Gregory Bortkiewicz, Account Executive Last week I attended a webinar hosted by the Content Marketing Institute (CMI), where the three hosts discussed their content and SEO predictions for 2017. CMI’s founder Joe Pulizzi and Chief Strategy Adviser Robert Rose were joined by Conductor CEO Seth Besmertnik for an hour-long discussion which included audience input. […]

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Where the Media Magic Happens

By Ashley Boarman, Account Supervisor at LCI While the event may be over, your work has just begun… Follow up is the key ingredient to completing a successful tradeshow event, and it’s where the media magic truly happens. Although the physical event may be behind you, diligent follow up will be what elevates your performance […]

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PR in 2017 – What Lies Ahead?

By HMA PR, our PRGN partner based in Phoenix, AZ. Time to dust off the crystal ball and gaze into the year ahead. Because we are a member of the Public Relations Global Network (PRGN), we happen to have crystal balls all over the world. Here’s what some of our international partners had to say about PR in the […]

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Read Don’t Skim

By Nick Singer, Account Coordinator, straight shooter, widely respected on both sides (shout out to Jon Lovett) Are you already skimming my outstanding blog?! One of my resolutions for 2017 is to read more in depth news stories to become a better PR writer. PR writing is different from other forms of writing because it requires […]

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Meet the Media – Eric Adler, Kansas City Star

What’s your top story for today? Besides the story on Alzheimer’s that an LCI call triggered, I recently finished a two-month project called “No Justice,” about a guy, Lamonte McIntyre, who was wrongly accused of double murder and was given two life sentences when he was 17. He was wrongly arrested, wrongly convicted based on what […]

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PR in 2017: Where we’re going

By David Landis, LCI President Landis Communications Inc. (LCI) is a proud member of the Public Relations Global Network (PRGN), with 50 agency affiliates around the globe. Our Turkish PR partner, Cinar Ergin of Aristo Communications in Istanbul, asked us the following questions about PR, the future, our President-elect and more. Because it’s the start […]

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Let’s start over, shall we?

By David Cumpston, Director, Landis Communications (LCI) Though it’s hard to believe, the last days of 2016 are upon us. Unless you’re one of the fortunate few who’s already thinking ahead to the New Year, now’s the time to get your ducks in a row for a successful kickoff to 2017. Here’s a look at […]

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Meet the Media – Mary Grauerholz, Freelance Writer and Editor

Mary Grauerholz is a freelance writer and editor. Check out her site at marygrauerholz.com. What’s your top story for today? A style forecast for Ocean Home magazine on the latest design trends for kitchens and baths. I’ve interviewed architects, interior designers, and product innovators across the country. It’s been a lot of fun. Tell us about […]

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