Blog

Asian woman with face painted

Expanding your PR Scope with Travel

By Anne Buchanan of Buchanan Public Relations, our Public Relations Global Network Partner in Philidelphia. I recently returned from Japan, where I traveled to attend the fall meeting of the Public Relations Global Network. PRGN marked its 25th anniversary at this conference. This was an especially meaningful milestone to me, as we – along with HMA Public Relations, The […]

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Breast Cancer Awareness

Are Health Observances News Hooks?

By Jacque Seaman of The Fearey Group, our Public Relations Global Network (PRGN) partner in Seattle Every day, week and month has a health observance designated to it—whether regional, national or international. In fact, just last month, September observed: Childhood Cancer Awareness Month, Healthy Aging Month, National Suicide Prevention Week, World Pharmacists Day and World […]

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Wrapped Box with Bow

LCI’s Holiday Gift Guide

LCI’s 2017 Gift Guide By Ashley Boarman, account supervisor How is it that time of year already? Here are the client gifts LCI’s been busy promoting and sharing this holiday season. From the burgeoning chef to the nature buff in your life, there’s something creative for everyone on your ‘nice’ list.   For the Foodie […]

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Lucile Packard Children's Hospital

Client Spotlight: Lucile Packard Children’s Hospital Stanford

By Greg Bortkiewicz, Senior Account Executive & Digital Specialist Lucile Packard Children’s Hospital Stanford is one of the most renowned children’s hospitals in the country. We’ve had the pleasure of working with Packard Children’s for the past 18 months, and things are really heating up as we get closer to the opening of its new building. Slated […]

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New Growth

Everything Old is New Again

By Polly Winograd Ikonen, director at LCI My very first job out of college was at a start-up PR agency in New York City. I was employee #4 at Nike Communications. That was long before the term “start-up” was even a thing. I was a fresh-faced English major out of a small liberal arts college, […]

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Customer Reviews

How to Support the 5-Star Review

The original version of this article appeared on the blog of our agency network, Public Relations Global Network (PRGN). With 50 hand-selected agencies around the globe serving key markets, PRGN agencies offer the “boots-on-the-ground” savvy of a local PR firm, but with global resources. By Brianne Murphy Miller, LCI Senior Counselor Hundred of sites such as […]

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Ghosting PR Agencies

The Current Trend of Ghosting PR Agencies

This blog post originally appeared on the CooperKatz & Company, Inc. website. By Kathleen Reynolds, director of client services I get it. I really do. Choosing an agency is like a romance. Sometimes, it’s a whirlwind “love at first sight” that feels like a match made in heaven. Other times, it’s a slow courtship. Or even a […]

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TV Interviews reaching audiences

Social Media More Important than TV in Reaching Audiences

Scott Budman is the business & tech reporter for the San Francisco Bay Area NBC News affiliate. He also files stories for other NBC stations and is a regular tech contributor on radio stations including KLLC (“Sarah & Vinnie Morning Show”) and KGO radio. He looks for stories daily and reports on what’s going on […]

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NYC Apple

San Francisco or New York City? The answer: “Yes”

San Francisco or New York City? The answer: “Yes” By Kristin Cockerham A couple years ago, life took me from the City by the Bay to The Big Apple. And after two years of being away, I had the opportunity to work from Landis Communications, Inc., the Public Relations Global Network (PRGN) partner in San […]

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PR Fees

In PR, does experience beat the hourly rate?

By Bianchi PR, our Public Relations Global Network (PRGN) partner in Detroit It’s no secret that companies are looking to get maximum value from their PR firms. In that quest for value, some companies give heavy weight in the evaluation process to hourly rates. This can be a mistake, because hourly rates do not equate to actual value. Years […]

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