Blog

5 Steps to Prepare for Facebook Algorithm Changes

By Chris Guizlo of The Fearey Group, our Public Relations Global Network (PRGN) partner in Seattle I sat down with Audrey Tanberg, Senior Social Media Strategist at The Fearey Group, to discuss the upcoming Facebook algorithm changes along with 5 steps businesses can take to prepare for them. You can listen to the podcast here or […]

Read More
A client turns 100

Client Save the Redwoods League turns 100

Client Spotlight: Save the Redwoods League celebrates its centennial By Ashley Boarman, Account Supervisor Save the Redwoods League is a nonprofit whose mission is to protect and restore redwood forests and connect people to their peace and beauty so these wonders of the natural world flourish. Established in 1918, the League is celebrating its centennial this year! […]

Read More
Best 2018 New Year Resolutions

Achievable New Year’s resolutions

This January, the LCI staff reflects on their personal and professional resolutions for 2018.   David Landis: David wants to learn more about artificial intelligence and how it can be leveraged for communications efforts on behalf of LCI’s clients. The travel bug bit David long ago and he enjoys jet-setting around the world. In 2017 […]

Read More
Is change constant in PR?

How is Public Relations Changing?

    By Brianne Murphy Miller, director at Landis Communications Inc.   Public Relations Global Network (PRGN) was founded 25 years ago to expand local knowledge and to discover how to best serve clients in multiple markets. Like-minded independently owned and operated firms gathered together to share best practices, win worldwide business and enjoy the camaraderie […]

Read More
How has Facebook developed?

Is Facebook becoming Irrelevant?

    By Sarah Mason, Account Coordinator & Office Manager   As newer social platforms rise in popularity, such as Snap and Instagram, many speculate that Facebook is on its way out. Using Facebook when it launched was a very different experience than it is today. It used to be a place solely for photo […]

Read More
How will PR expand in 2018?

3 PR Trends to Watch

  By Sarah Mason, Account Coordinator & Office Manager While many trends from 2017 will continue to grow and develop in 2018, such as the increasing presence of videos in ads and PR becoming more data-driven, new trends will subtly emerge. 1. Reputation as the most valuable asset LCI’s blog last week focused on 2017’s biggest [...]
Read More
3 Biggest PR Disasters of 2017

Biggest PR Disasters of 2017

This post is a condensed version of Ground Floor Media‘s blogs: The Biggest PR Disasters of 2017- Part 1 & 2 by Jeremy Story. As 2017 comes to a close, we take time to reflect on the year’s biggest PR disasters: UNITED AIRLINES The only good news for United Airlines is that its string of […]

Read More
What's the best way to gain coverage?

How to Gain Coverage in the Absence of Breaking News

By Shayna Chapel of The Castle Group, our Public Relations Global Network (PRGN) partner in Boston, Massachusetts The media moves at lightning speed, especially in today’s environment when a story breaks every half hour. This means it’s challenging at times to reach out to media with stories that won’t make the front page. But what […]

Read More
How does traveling benefit you?

How does Traveling Benefit You?

By Anne Buchanan of Buchanan Public Relations, our Public Relations Global Network Partner in Philidelphia. I recently returned from Japan, where I traveled to attend the fall meeting of the Public Relations Global Network. PRGN marked its 25th anniversary at this conference. This was an especially meaningful milestone to me, as we – along with HMA Public Relations, The […]

Read More
Is Breast Cancer a Public Relations Campaign

Are Health Observances News Hooks?

By Jacque Seaman of The Fearey Group, our Public Relations Global Network (PRGN) partner in Seattle Every day, week and month has a health observance designated to it—whether regional, national or international. In fact, just last month, September observed: Childhood Cancer Awareness Month, Healthy Aging Month, National Suicide Prevention Week, World Pharmacists Day and World […]

Read More