Blog

California College of the Arts

Client Spotlight: California College of the Arts

LCI has recently been working with California College of the Arts (CCA) to help lay the groundwork for the unification of the institution’s two campuses into a single location in San Francisco. Past, present and future CCA was founded by Frederick Meyer in Berkeley in 1907. It offers majors in art, design, architecture and writing […]

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Is a college degree necessary to work in PR?

Is a college degree necessary to work in PR?

This blog originally appeared on the Public Relations Global Network (PRGN) website. PRGN is a connected network of 50 public relations firms serving key markets around the world. The author is Robert Bauter of our Austrian affiliate, asoluto. Is a college degree necessary to work in PR? In my opinion, no, a formal certificate of any kind […]

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Super Storytelling Makes Your Messages Stick

Can you tell me the plot of your five favorite movies? How about the storyline of your favorite books? Why are these so memorable? It’s all about great storytelling. At Landis Communications Inc., we’ve refined a methodology of telling your brand’s story called Super Storytelling. Here’s how that happened. A few years ago, we started […]

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social media management

The Best Social Media Management Tools

This blog originally appeared on the site of Buchanan Public Relations – our Public Relations Global Network (PRGN) affiliate from Philadelphia. PRGN is a connected network of 50 public relations firms serving key markets around the world. The author is Lauren Force. Today’s digital landscape is chaotic, with more social media platforms than ever before and […]

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Pete Mancilla

Introducing Pete Mancilla

LCI welcomes Pete Mancilla, who joins the team this month as a PR intern. In this week’s LCInsights blog, Pete shares his take on the industry and what he’s looking forward to learning the most during his internship. Why did you decide to study PR? PR is an industry that will keep me on my […]

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Anne Killion

Meet the Media – Ann Killion

Ann Killion is a sport columnist at the San Francisco Chronicle and has covered Bay Area sports for more than two decades. What types of stories, trends or issues are on your radar now? In addition to all things about Bay Area sports, I try hard to look for stories beyond the mainstream “big three” […]

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The Arizona 100

The Arizona 100 – news in just 100 words

In 2018, HMA Public Relations – our PRGN partners in Arizona – launched The Arizona 100 – a twice-monthly digital publication that provides quick and concise (yet thorough) news of the people, events, activities and news shaping Arizona. Each 100-word story focuses on everything from business news, management, healthcare and real estate to arts, entertainment, history […]

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CES press conference

Preparing for CES 2020

Yes, we know CES (with 4,000 exhibitors and 200,000 people) in Las Vegas recently ended and some of you are still recovering. But it’s never too soon to start planning for CES 2020. Seriously. Never too soon. Here’s our easy planning guide: Begin your 6-month, 3-month, 0-2 months outline Check with the folks at CES […]

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national holidays uk vs us

National Holidays – U.K. vs. U.S.

Some of the eagle-eyed followers of our LCinsights blog might have spotted me all “kilted up” and bearing Scottish gifts late last year to “celebrate” St. Andrew’s Day. I say “celebrate” because the special day is seldom commemorated back home in Scotland, other than by a die-hard few. In fact, many national holidays in the […]

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Neal Boudette NYT

Meet the Media – Neal Boudette

Neal Boudette covers the U.S. auto industry beat for the New York Times. He is based in Michigan. Can you tell us what types of stories, trends or issues are on your radar now?Tesla and Elon Musk, an unending story. Ford’s turnaround and possible alliance with Volkswagen. Developments in autonomous driving, safety, new car technologies. […]

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