carrie sisto hoodline

Meet the Media – Carrie Sisto

Carrie Sisto is an editor at Hoodline, which aims to create informative, high-quality, and engaging content from a local perspective What types of stories, trends, or issues are on your radar? My writing for Hoodline typically focuses on events and interesting business openings or closings in the Tenderloin neighborhood, where I live and work. Today […]

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Natalie Bettendorf

Meet the Media – Natalie Bettendorf

Natalie Bettendorf is the podcast editor of the Daily Trojan – University of Southern California’s student-run newspaper. What’s your top priority at work for today? Put simply: the truth. Journalism has become a dangerous profession in the United States. It always has been, particularly in many other countries, but I am honored to be in an […]

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request for proposal

Five tips for your next RFP

Few acronyms strike more fear in my heart than the dreaded RFP – Request for Proposals (Run For Pete’s sake, as I prefer). Every single one seems to have a different, esoteric requisite. Team bios that are no more than 50 characters each. File sent by 5:00pm on a Friday (are you really reviewing over […]

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Sutter’s CPMC Van Ness Campus Hospital

Client Spotlight: Sutter’s CPMC Van Ness Campus Hospital

As one of the largest not-for-profit medical centers in California, Sutter’s California Pacific Medical Center (CPMC) operates four campuses across San Francisco. The medical center, whose origins date back to 1852 as a clinic for immigrants, enjoys a rich history of caring for people all across Northern California. Sutter’s new CPMC Van Ness Campus hospital […]

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Erin Lem Red Tricycle

Meet the Media – Erin Lem

Erin Lem is Senior Editorial Director at Red Tricycle – a digital media company which aims to fuel the parenting universe with daily inspiration for family fun. What types of stories, trends or issues are on your radar now? Seasonally, my team is looking ahead to summer and covering everything from family travel trends to summer […]

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Meet the Media – Zennie Abraham

Zennie Abraham, CEO of Zennie62 Media, is the subject of our latest Meet the Media: Zennie62 Media is a digital media content development organization featuring a 96-blog network, a series of YouTube video channels, as well as channels at Blog Talk Radio and USTREAM. Zennie62Media has covered the NFL Draft, CES Las Vegas, San Diego Comic […]

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Apple TV

Apple TV+ Product Launch – A Review

Last Monday, Apple held one of its much anticipated launch events, unveiling a range of new services including Apple TV+ Apple News+, Apple Card and Apple Arcade. While the event itself received tons of media coverage, there are lessons to be learned in how to properly launch a product and ensure your messaging cuts through. Let’s start […]

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influencer marketing

Consider Yourself Influenced – A Guide to Influencer Marketing

Have you ever made a purchase based solely on the positive endorsement of another? I’m talking about a person, usually a friend, whose opinion you trust. If you answered yes, then consider yourself influenced. Now, imagine this principle on a larger scale (sometimes much, much larger – a la Kim Kardashian) and you’re entering the […]

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California College of the Arts

Client Spotlight: California College of the Arts

LCI has recently been working with California College of the Arts (CCA) to help lay the groundwork for the unification of the institution’s two campuses into a single location in San Francisco. Past, present and future CCA was founded by Frederick Meyer in Berkeley in 1907. It offers majors in art, design, architecture and writing […]

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Is a college degree necessary to work in PR?

Is a college degree necessary to work in PR?

This blog originally appeared on the Public Relations Global Network (PRGN) website. PRGN is a connected network of 50 public relations firms serving key markets around the world. The author is Robert Bauter of our Austrian affiliate, asoluto. Is a college degree necessary to work in PR? In my opinion, no, a formal certificate of any kind […]

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