Media Relations 101: Part 1

By Gus Nodal, Senior Account Executive Back in my early PR years, I would call every reporter on my media list. I would occasionally find a few reporters willing to listen to my nervous pitch and if I was lucky, someone would bite and actually write a story. When I look back now, I realize […]

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Samantha Weigel_San Mateo Daily Journal

Meet the Media – Samantha Weigel, Reporter at the San Mateo Daily Journal

Meet the Media – Samantha Weigel, Reporter at the San Mateo Daily Journal What’s your top story for today? Every day brings a new story to be told, and I’m typically responsible for writing 10 articles a week that cover everything from crime to quirky profiles. One reoccurring top story I’ve been covering for nearly […]

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Can we have a moment, maybe two?

Can we have a moment, maybe two? Two Facebook updates you need to know about By Nick Singer Facebook Moments is six months old and has now become one of the most downloaded photo apps for the iPhone.   The main features of Moments are: Instead of only scanning your existing Facebook albums, Moments pulls from […]

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5 Tips for a Great Media Interview

By: Ashley Boarman, Senior Account Executive at Landis Communications     Ashley Boarman sits down with us to describe her thoughts on what makes a for a great media interview. Throughout Ashley’s career, she has conducted many interviews. Today she shares her insights on what to do and what not to do in the video […]

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Which expert would you someday love to spend an entire day working together with?

By Uwe Schmidt, CEO of Industrie-Contact AG, our PRGN partner in Germany     I was recently interviewed by an online media editor. One of the questions read as follows: Which expert would you someday love to spend an entire day working together with and why? For an entire week, I racked by brain trying […]

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Blog Remembrances of 2015

    By David Landis, President, LCI So we’re just 4 days into the new year and rather than doing that tried-and-true “New Year, New You” blog post, I thought I’d ask LCI staffers to offer input.  What did we learn from last year? We took a cue from our Public Relations Global Network (PRGN) […]

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YouTube Red and the World of Online Advertising

By Greg Bortkiewicz, Landis Communications In October, YouTube took steps to cement itself as a media juggernaut with the introduction of YouTube Red, a paid subscription service. For $9.99 per month, users receive a range of perks, including: Ad-free videos (more on this later…) Offline viewing Background play Free subscription to Google Play Music Original […]

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By Bianchi PR, our PRGN partner, based in Michigan Engagement is the immediate goal for most professional service firms’ social media presence. Law firms, architects, staffing companies and more go to great lengths to measure and analyze engagement with likes, favorites, shares, retweets, reach, clicks and other metrics. However, only a small share of professional […]

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Food for Thought: Google+ and Psychographics

By Jimin Lee, Landis Communications Psychographics are being explored and implemented in today’s marketing world, and Google+ is testing it out with a new redesign. Contrary to previous understanding of segmentation via demographics, Google+ has decided to group user interests through Collections and Communities, which allows people to join groups depending on their areas of […]

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Seans Blog

Generational Musings – No Thanksgiving Leftovers

By Sean Dowdall, General Manager, Landis Communications Inc. (LCI)         This year we traveled and visited family for Thanksgiving. It was a perfect holiday setting in the forest and the dinner was amazingly delicious. But, because we traveled, we didn’t have a supply of leftovers to enjoy for the weekend. So what […]

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