Blog

Robin Carr Headshot

Introducing Robin Carr

Rounding off the intros to our trio of new arrivals, it’s San Francisco’s best connected PR professional (and LCI’s new ‘sports chick’ in residence), Robin Carr. What did you do before PR? – I’ve been doing PR since I graduated from San Jose State University. Before that, I did singing telegrams. I was available for […]

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Meet the Media – John General

John General is a production assistant with CNNVR and CNNMoney. He is based in New York City. What’s your top priority at work for today? My top priority at work today is to publish a new virtual reality video on the aftermath of California’s Carr Fire that I’ve been working on. Our field producers have […]

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A pen, pad, and laptop on a desk

Introducing Craig MacLellan

Time to introduce another of our new arrivals here at LCI. Next up it’s Scotland’s best export after Scotch Whisky, Craig MacLellan. What did you do before PR? – PR is my first ‘proper’ job. I studied politics at Glasgow University, before pursuing a Master’s degree in Public Relations in Edinburgh; a city which I […]

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Meet the Media – Jeff Zurschmeide

Jeff Zurschmeide is a reporter at Digital Trends. He is based in Portland, Oregon. What’s your top priority at work for today? I like to say that the life of a freelance writer means that every day is a work day, and every day is a vacation day. I just got back from a press […]

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A pen, pad, and laptop on a desk

Introducing Sharon London

We’ve had some new arrivals recently at LCI and we’ll be introducing you to them over the coming weeks. First off, PR-pro, Sharon London. What did you do before PR? I can’t remember a time before I worked in PR! I spent 40 plus years in the hotel industry, with the last 30 spent as Vice […]

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Meet the Media – Jane Dagmi

Jane Dagmi is the editor-in-chief of Designers Today. She is based in Florida. What’s your top priority at work for today? The priority that continues to land at the top of my to-do list (until it is completed) is creating an editorial calendar for 2019. With Designers Today growing from a quarterly pub to an […]

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Meet the Media – Thomas Moore

Thomas Moore is a Senior Reporter for PRWeek. He is based in New York City. What’s your top priority at work for today? I cover PR agencies, so scoops, scoops, scoops. I need to know who’s leaving what firm, where they’re going and why they left. And I really want to know what RFPs are […]

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4 Ways To Leverage PR While Working With Influencers

By Alessandra Malvermi, Sound Public Relations (PRGN partner based in Milan, Italy) The use of influencers is now a crucial element in every communications and PR agency. Over the latest years, influencer marketing has won the trust of consultants and their customers, but as with most trends, we run the risk of underestimating its complexity. […]

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Meet the Media: Joe Garofoli

Joe Garofoli is a senior political writer for the San Francisco Chronicle and host of “It’s All Political” podcast. What’s your top story for today? Since I write about national and state politics, the top story for today – and nearly every day for the past 18 months – has been: What did the Trump […]

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Integrating Your Marketing and PR Strategies

By C.L. Conroy, president and CEO of The Conroy Martinez Group, our PRGN partner agency in Miami, Florida. There used to be a way to reach your target market with just a few touch points. Send out a press release. Produce an event. Sponsor a program. According to the Online Marketing Institute, it now takes 7-13 […]

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