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onlinepressrooms

Six Steps to an Effective Online Press Room for Your Business

Introduction by LCI President David Landis: One of my biggest pet peeves in the PR industry (and I’m sure a pet peeve for journalists) is to head to a business’ online press room, only to discover that the contact information isn’t a real person, phone number or email, just info@_________. This practice is rampant in Silicon Valley. […]

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Media News concept

Meet the Media – Alex Ribble, owner and lead interviewer of Good Celebrity

What’s your top story for today? We recently released a terrific piece featuring a wonderful cause in the Hollywood area called “New Directions For Youth.” The celebrity behind the story is one of the judges and stars of “Hot Bench,” Larry Bakman. Here’s a link to the video as well as a link to the […]

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insta

A Picture’s Worth

Nick Singer, Account Coordinator Instagram recently rolled out its highly anticipated “Insights” feature, which provides analytics about a user’s account directly within the app. With over 500 million people using Instagram, this tool will have a huge impact for big social media users and PR folks who run clients’ Instagram accounts. Once you add Insights […]

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Meet the Media – Carolyn Jung, food writer and editor of Food Gal

Meet the Media – Carolyn Jung, food writer and editor of Food Gal What’s your top story for today?  I could tell you that, but then I’d have to send a hit-man after you. Just kidding, but publications often don’t like me to talk about what I’m working on until the story is in print. […]

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exit from the eurozone: golden star fallen from a blue wall

Brexit Aftermath – PRGN Responses

Last Thursday the United Kingdom voted to leave the European Union (EU) in a result that took many by surprise. The short term impacts are already being felt, with Prime Minister David Cameron announcing his intention to step down and the sterling collapsing to a 31-year low. The process of leaving the EU could take years […]

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REGGIE

Meet the Media – Reggie Aqui, ABC7 News Anchor

Meet the Media – Reggie Aqui, ABC7 News Anchor What’s your top story for today?   I don’t think there’s a (consistently) bigger story right now than what’s going on politically. As I write this (early May), Hillary Clinton is in Oakland and San Francisco campaigning and also raising money for that campaign with the biggest […]

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Jarobin

Using Digital Marketing to Complement PR Efforts

Jarobin Gilbert, Digital Marketing Specialist Before I begin, I want to say a big thanks to LCI for bringing me on as a Digital Marketing Specialist. Using my skills in conjunction with PR efforts has been a fantastic learning experience. My role allows me to focus on the nuanced points that lie within digital publications, […]

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Meet the Media – Tessa Love, San Francisco Business Times

Meet the Media – Tessa Love, Reporter at San Francisco Business Times What’s your top priority at work for today? Getting my daily article(s) filed by my 2:30 p.m. deadline! If you call me any time after 1:45 p.m., you’ll probably hear a pretty frazzled “Hello?!” Tell us about your dream assignment. I love to travel and […]

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PRGN insiders

Introducing PRGN Insiders

 By Ashley Boarman, Landis Communications Work smarter, not harder was the theme of a recent presentation I attended given by Peter Shankman, a media aficionado most widely known for creating the database Help A Reporter Out (HARO). One takeaway from his talk was that PR professionals aren’t using their connections in the most effective way. […]

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Meet the Media – Carolyn Said, Business Reporter at San Francisco Chronicle

Meet the Media – Carolyn Said, Business Reporter at San Francisco Chronicle What’s your top story for today? Analyzing why Uber and Lyft pulled out of Austin, Texas, over regulations requiring drivers to submit to fingerprint background checks. It’s part of their long game, a political strategy that generally has resulted in regulators backing down. […]

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