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LCI Blog: A Tip for Tuesday – Less Sap! More Snap!

By our PRGN Phoenix affiliate, HMA PR’s Katie Snyder: NEWSFLASH – sap is best left to trees. When it comes to developing quotes for product launches, announcements and other proactive media relations writings, snap is always a better way to go. And, thanks to a recent PRSA webinar with Ann Wylie of Wylie Communications titled […]

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LCI Blog: Fashionista by Glass

Donna Berry Glass, Senior Counselor here at Landis Communications, Inc. I’ve always been a bit of a gotta-have-it-gal when it comes to fashion.  While I don’t need (or buy) the latest Prada this or the Chanel that, I do have a penchant for creating a certain look that defines my sense of style.  I used to […]

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A Different Kind of Social Media: Pinterest

HMA Public Relations Account Coordinator Stephanie Lough shares her experience with Pinterest, as well as the advantages of this new solcial media for companies.     A Tip for Tuesday – An Interest for Pinterest While Facebook and Twitter may be social network powerhouses, and G+ frantically trying to catch up, one platform that exploded […]

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Social media and the championship game

This week, in honor of the National Championship Game, we’re pleased to share social media football-watching perspectives from our PRGN affiliate Xenophon Strategies.               A New Way to Watch Alabama-LSU: Virtual High Fives with Social Media Bob Brady, Xenophon Strategies Senior Associate. Do you really need to watch the […]

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Top Viral Videos of 2011

Tarah Beaven here, LCI Account Executive. YouTube plays an intricate role in public relations enabling campaigns to deepen brand awareness and increase search engine optimization (SEO). Viral videos can be leveraged for online fodder and additional media coverage. An example is the video, Mountain Biker Hit by Antelope, that highlighted video maker GamePro on numerous […]

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