Time to introduce another of our new arrivals here at LCI. Next up it’s Scotland’s best export after Scotch Whisky, Craig MacLellan. What did you do before PR? – PR is my first ‘proper’ job. I studied politics at Glasgow University, before pursuing a Master’s degree in Public Relations in Edinburgh; a city which I […]
Jeff Zurschmeide is a reporter at Digital Trends. He is based in Portland, Oregon. What’s your top priority at work for today? I like to say that the life of a freelance writer means that every day is a work day, and every day is a vacation day. I just got back from a press […]
We’ve had some new arrivals recently at LCI and we’ll be introducing you to them over the coming weeks. First off, PR-pro, Sharon London. What did you do before PR? I can’t remember a time before I worked in PR! I spent 40 plus years in the hotel industry, with the last 30 spent as Vice […]
Jane Dagmi is the editor-in-chief of Designers Today. She is based in Florida. What’s your top priority at work for today? The priority that continues to land at the top of my to-do list (until it is completed) is creating an editorial calendar for 2019. With Designers Today growing from a quarterly pub to an […]
Thomas Moore is a Senior Reporter for PRWeek. He is based in New York City. What’s your top priority at work for today? I cover PR agencies, so scoops, scoops, scoops. I need to know who’s leaving what firm, where they’re going and why they left. And I really want to know what RFPs are […]
By Alessandra Malvermi, Sound Public Relations (PRGN partner based in Milan, Italy) The use of influencers is now a crucial element in every communications and PR agency. Over the latest years, influencer marketing has won the trust of consultants and their customers, but as with most trends, we run the risk of underestimating its complexity. […]
Joe Garofoli is a senior political writer for the San Francisco Chronicle and host of “It’s All Political” podcast. What’s your top story for today? Since I write about national and state politics, the top story for today – and nearly every day for the past 18 months – has been: What did the Trump […]
By C.L. Conroy, president and CEO of The Conroy Martinez Group, our PRGN partner agency in Miami, Florida. There used to be a way to reach your target market with just a few touch points. Send out a press release. Produce an event. Sponsor a program. According to the Online Marketing Institute, it now takes 7-13 […]
Carrie is the Health Editor and a reporter for KQED. She is also a contributor to NPR and Kaiser Health News. Carrie is based in Oakland, California. What’s your top priority at work for today? My top priority today is writing a late-file news spot later this evening, to get a California-based reaction after Trump announces […]
Martin is a columnist for the Bay Area News Group who enjoys writing about “ordinary” people doing extraordinary things. Check out his column, “Snapp Shots.” What’s your top story for today? A profile of the first Sikh mayor of Hoboken, New Jersey, who also happens to be a hip-hop aficionado. Tell us about your dream assignment. […]
