Last Monday, Apple held one of its much anticipated launch events, unveiling a range of new services including Apple TV+ Apple News+, Apple Card and Apple Arcade. While the event itself received tons of media coverage, there are lessons to be learned in how to properly launch a product and ensure your messaging cuts through. Let’s start […]
Have you ever made a purchase based solely on the positive endorsement of another? I’m talking about a person, usually a friend, whose opinion you trust. If you answered yes, then consider yourself influenced. Now, imagine this principle on a larger scale (sometimes much, much larger – a la Kim Kardashian) and you’re entering the […]
LCI has recently been working with California College of the Arts (CCA) to help lay the groundwork for the unification of the institution’s two campuses into a single location in San Francisco. Past, present and future CCA was founded by Frederick Meyer in Berkeley in 1907. It offers majors in art, design, architecture and writing […]
This blog originally appeared on the Public Relations Global Network (PRGN) website. PRGN is a connected network of 50 public relations firms serving key markets around the world. The author is Robert Bauter of our Austrian affiliate, asoluto. Is a college degree necessary to work in PR? In my opinion, no, a formal certificate of any kind […]
Can you tell me the plot of your five favorite movies? How about the storyline of your favorite books? Why are these so memorable? It’s all about great storytelling. At Landis Communications Inc., we’ve refined a methodology of telling your brand’s story called Super Storytelling. Here’s how that happened. A few years ago, we started […]
This blog originally appeared on the site of Buchanan Public Relations – our Public Relations Global Network (PRGN) affiliate from Philadelphia. PRGN is a connected network of 50 public relations firms serving key markets around the world. The author is Lauren Force. Today’s digital landscape is chaotic, with more social media platforms than ever before and […]
LCI welcomes Pete Mancilla, who joins the team this month as a PR intern. In this week’s LCInsights blog, Pete shares his take on the industry and what he’s looking forward to learning the most during his internship. Why did you decide to study PR? PR is an industry that will keep me on my […]
Ann Killion is a sport columnist at the San Francisco Chronicle and has covered Bay Area sports for more than two decades. What types of stories, trends or issues are on your radar now? In addition to all things about Bay Area sports, I try hard to look for stories beyond the mainstream “big three” […]
In 2018, HMA Public Relations – our PRGN partners in Arizona – launched The Arizona 100 – a twice-monthly digital publication that provides quick and concise (yet thorough) news of the people, events, activities and news shaping Arizona. Each 100-word story focuses on everything from business news, management, healthcare and real estate to arts, entertainment, history […]
Yes, we know CES (with 4,000 exhibitors and 200,000 people) in Las Vegas recently ended and some of you are still recovering. But it’s never too soon to start planning for CES 2020. Seriously. Never too soon. Here’s our easy planning guide: Begin your 6-month, 3-month, 0-2 months outline Check with the folks at CES […]
