Blog

2008 ING Bay to Breakers Race Results

Media Contacts: Lauren Fernstrom. Landis Communications Inc. (LCI) (412) 600-8073 – lauren’landispr.com Andrew Jepsen, Landis Communications Inc. (LCI) (510) 419-4621 – andrew’landispr.com 97th Annual ING Bay to Breakers 2008 Race Results SAN FRANCISCO, CA – May 18, 2008– The world’s fastest runners set foot in San Francisco on Sunday, May 18, 2008 for the 97th […]

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Blogging about Europe

David Landis, just back from Europe where I met with my Public Relations Global Network (www.prgn.com) colleagues at our semi-annual meeting in Paris. PRGN, by the way, is a network of 38 leading independent public relations agencies now spanning six continents across the globe. So, what’s the news from Europe? (In not any particular order). […]

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Welcome to Wiki-World

Greetings from Account Director Marsha Robertson… As actress, writer and Star Wars princess Carrie Fisher has said, “instant gratification takes too long.” Which is exactly what crossed my mind this past weekend. In a car with three other adults, we were on our way to a concert when it became apparent that none of us […]

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To be or not to be (cute): PR writing in a web world

Don’t tell my crush: I’m a word nerd. I fantasize about clipping catchy headlines from glossy mags for the ‘inspiration’ binder I vow to compile. Browsing the pages of TIME Magazine’s Style & Design issue, my inner monologue chirps away: ‘Prints Charming’ opens a profile on a famed Italian printmaker (‘witty!’). ‘Crème of the Crop’ […]

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Why am I blogging?

Hi, Amber Whiteside, Account Executive here at LCI, with my first blog entry, and I have to tell you, I’m just not sure I’m the blogging type. I don’t have a Facebook or Myspace account, I don’t IM, I don’t Yelp and I write text messages that read like novels. My reluctance to blog may […]

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Life at LCI: You Think You Know but You Have No Idea

Hello cyber world, First things first. My name is Quan Brice and I am the current LCI intern and a celebrity news fanatic. As you may have guessed, I’m writing to give all you loyal Backtalk readers a glimpse inside LCI. Okay, here is the scoop! David Landis as a boss can be summed up […]

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The lost art of proofreading

Allow me to introduce myself – Alex Eliopoulos, Office Manager here at Landis Communications, Inc. In accordance with my professional role, I deal with a great deal of correspondence (both written and electronic). In our day and age, where internet chatting and text-messaging shorthand have become a prevalent societal meme, it has become increasingly rare […]

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How to write a cover letter that won't make me hate you

Intros first. I’m Andrew Jepsen, an Account Coordinator at LCI and I handle the hiring and recruiting for our internship program, so I end up reading a lot of applications. How many? Well, since we receive an average of two applications for the internship position a day, we end up with about 200 applications for […]

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Move over Web 2.0, here comes social media…

Hi, Brianne Miller, LCI’s Senior Counselor, here with my first Backtalk post. Don’t you just hate when you get used to one buzzword and another pops up to replace it? Move over Web 2.0, here’s social media. Admittedly, I love social media…it’s the next step in the democratization of opinion and personal interests made possible […]

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So you want to be a PR professional…

Greetings college students, almost-grads, and (maybe not so) recent grads! Lauren Fernstrom here, and with this being my first blog post I thought I would draft a helpful sheet of how-to’s, what-to-do’s and of course, what-not-to-do’s as you begin to apply for your first full-time public relations position. But first things first. Before you start […]

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