This trend does not seem to be slowing down any time soon. According to Demand Gen’s B2B Buyer Behavior Survey, 58% of B2B buyers said they spent more time researching the purchases they made during the previous year than they did in the past. This is an increase from the 48% who agreed with the same statement in the prior year’s report.
Of course, before prospects can find and consume this information, it has to actually exist. That’s where the cycle of content marketing begins.
We’ve all heard the “Content is King” mantra, and it’s hard to deny that great content is the cornerstone of any content marketing strategy. However, in this day and age when over 27 million pieces of content are shared on a daily basis (source: AOL & Nielson Content Sharing Study), the “build it and they will come” philosophy isn’t always enough.
In addition to producing content of value to your audience, it’s important to employ tactics that will make that content easier to find. These strategies include:
There are many other ways to help your content become more discoverable, too. These methods should be incorporated as key components of your content marketing strategy. As time passes, you will most likely find that certain methods work better for you and your industry than others. Keep your strategy flexible enough to take advantage of the opportunities that arise.
Need a little advice on how to get the best ROI for your efforts? Let LCI help you with a free audit. We’ll assess your opportunities and challenges and then we can propose how best to help your business develop a content marketing strategy that supports your business goals. Contact: Sean Dowdall or David Landis: [email protected]; [email protected].