PR

Meet the Media – Kelly E. Carter

By Kelly E. Carter, Director of Communications at Alpha Omega Winery and former reporter for People Magazine and USA Today What’s the top story you ever covered? (And for whom)? I was part of the People magazine team that covered “Miracle on the Hudson” when Chesley “Sully” Sullenberger landed the US Airways plane on the Hudson River in […]

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Meet Ad verum, LCI’s PRGN partner in Vilnius, Lithuania

By Akvile Vzesniauskaite, Creative Manager at Ad verum In a few sentences, please tell us about your firm, your role and what makes your agency unique. We truly believe our attitude is unique – whatever we do, we do it with passion and complete dedication. If we don’t like our work, we don’t charge. If […]

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The “Fake News” Debacle

By Gus Nodal, Senior Account Executive “Fake news” and “alternative facts” are catchphrases being tossed around and many people are left feeling like they don’t know what to believe anymore. For some, it is easy to hear “news is fake” over and over and start believing it. It is true that fake news exists. There […]

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Why I Say “Google It” More Than Anything Except “Thank You”

By Sean Dowdall, General Manager & CMO I am constantly surprised that people forget there is nearly always an answer at their fingertips. This is true whether it be colleagues, friends, clients or people you see every day – people such as grocery clerks, waiters, etc. We are all constantly asking questions such as “how […]

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Writing About Complex Subjects

By Jen Tedeschi of Buchanan Public Relations, our PRGN partner based in Philadelphia As a PR practitioner, I have a few not-so-shocking confessions to make: I’m not a lawyer, nor am I an accountant. Additionally, I have never attended medical school, and I haven’t had a chance to get much experience in investing, either. Yet […]

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Where the Media Magic Happens

By Ashley Boarman, Account Supervisor at LCI While the event may be over, your work has just begun… Follow up is the key ingredient to completing a successful tradeshow event, and it’s where the media magic truly happens. Although the physical event may be behind you, diligent follow up will be what elevates your performance […]

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PR in 2017 – What Lies Ahead?

By HMA PR, our PRGN partner based in Phoenix, AZ. Time to dust off the crystal ball and gaze into the year ahead. Because we are a member of the Public Relations Global Network (PRGN), we happen to have crystal balls all over the world. Here’s what some of our international partners had to say about PR in the […]

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Read Don’t Skim

By Nick Singer, Account Coordinator, straight shooter, widely respected on both sides (shout out to Jon Lovett) Are you already skimming my outstanding blog?! One of my resolutions for 2017 is to read more in depth news stories to become a better PR writer. PR writing is different from other forms of writing because it requires […]

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Meet the Media – Eric Adler, Kansas City Star

What’s your top story for today? Besides the story on Alzheimer’s that an LCI call triggered, I recently finished a two-month project called “No Justice,” about a guy, Lamonte McIntyre, who was wrongly accused of double murder and was given two life sentences when he was 17. He was wrongly arrested, wrongly convicted based on what […]

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