PR

Is Facebook going downhill?

    By Sarah Mason, Account Coordinator & Office Manager   As newer social platforms rise in popularity, such as Snap and Instagram, many speculate that Facebook is on its way out. Using Facebook when it launched was a very different experience than it is today. It used to be a place solely for photo […]

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2018 PR Trends to Watch

  By Sarah Mason, Account Coordinator & Office Manager While many trends from 2017 will continue to grow and develop in 2018, such as the increasing presence of videos in ads and PR becoming more data-driven, new trends will subtly emerge. Reputation as the most valuable asset LCI’s blog last week focused on 2017’s biggest […]

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Biggest PR Disasters of 2017

This post is a condensed version of Ground Floor Media‘s blogs: The Biggest PR Disasters of 2017- Part 1 & 2 by Jeremy Story. As 2017 comes to a close, we take time to reflect on the year’s biggest PR disasters: UNITED AIRLINES The only good news for United Airlines is that its string of […]

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How to Gain Coverage in the Absence of Breaking News

By Shayna Chapel of The Castle Group, our Public Relations Global Network (PRGN) partner in Boston, Massachusetts The media moves at lightning speed, especially in today’s environment when a story breaks every half hour. This means it’s challenging at times to reach out to media with stories that won’t make the front page. But what […]

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Asian woman with face painted

Expanding your PR Scope with Travel

By Anne Buchanan of Buchanan Public Relations, our Public Relations Global Network Partner in Philidelphia. I recently returned from Japan, where I traveled to attend the fall meeting of the Public Relations Global Network. PRGN marked its 25th anniversary at this conference. This was an especially meaningful milestone to me, as we – along with HMA Public Relations, The […]

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Breast Cancer Awareness

Are Health Observances News Hooks?

By Jacque Seaman of The Fearey Group, our Public Relations Global Network (PRGN) partner in Seattle Every day, week and month has a health observance designated to it—whether regional, national or international. In fact, just last month, September observed: Childhood Cancer Awareness Month, Healthy Aging Month, National Suicide Prevention Week, World Pharmacists Day and World […]

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Wrapped Box with Bow

LCI’s Holiday Gift Guide

LCI’s 2017 Gift Guide By Ashley Boarman, account supervisor How is it that time of year already? Here are the client gifts LCI’s been busy promoting and sharing this holiday season. From the burgeoning chef to the nature buff in your life, there’s something creative for everyone on your ‘nice’ list.   For the Foodie […]

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Lucile Packard Children's Hospital

Client Spotlight: Lucile Packard Children’s Hospital Stanford

By Greg Bortkiewicz, Senior Account Executive & Digital Specialist Lucile Packard Children’s Hospital Stanford is one of the most renowned children’s hospitals in the country. We’ve had the pleasure of working with Packard Children’s for the past 18 months, and things are really heating up as we get closer to the opening of its new building. Slated […]

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New Growth

Everything Old is New Again

By Polly Winograd Ikonen, director at LCI My very first job out of college was at a start-up PR agency in New York City. I was employee #4 at Nike Communications. That was long before the term “start-up” was even a thing. I was a fresh-faced English major out of a small liberal arts college, […]

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Customer Reviews

How to Support the 5-Star Review

The original version of this article appeared on the blog of our agency network, Public Relations Global Network (PRGN). With 50 hand-selected agencies around the globe serving key markets, PRGN agencies offer the “boots-on-the-ground” savvy of a local PR firm, but with global resources. By Brianne Murphy Miller, LCI Senior Counselor Hundred of sites such as […]

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