PR

Everything Old is New Again

By Polly Winograd Ikonen, director at LCI My very first job out of college was at a start-up PR agency in New York City. I was employee #4 at Nike Communications. That was long before the term “start-up” was even a thing. I was a fresh-faced English major out of a small liberal arts college, […]

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How to Support the 5-Star Review

The original version of this article appeared on the blog of our agency network, Public Relations Global Network (PRGN). With 50 hand-selected agencies around the globe serving key markets, PRGN agencies offer the “boots-on-the-ground” savvy of a local PR firm, but with global resources. By Brianne Murphy Miller, LCI Senior Counselor Hundred of sites such as […]

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The Current Trend of Ghosting PR Agencies

This blog post originally appeared on the CooperKatz & Company, Inc. website. By Kathleen Reynolds, director of client services I get it. I really do. Choosing an agency is like a romance. Sometimes, it’s a whirlwind “love at first sight” that feels like a match made in heaven. Other times, it’s a slow courtship. Or even a […]

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Social Media More Important than TV in Reaching Audiences

Scott Budman is the business & tech reporter for the San Francisco Bay Area NBC News affiliate. He also files stories for other NBC stations and is a regular tech contributor on radio stations including KLLC (“Sarah & Vinnie Morning Show”) and KGO radio. He looks for stories daily and reports on what’s going on […]

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San Francisco or New York City? The answer: “Yes”

San Francisco or New York City? The answer: “Yes” By Kristin Cockerham A couple years ago, life took me from the City by the Bay to The Big Apple. And after two years of being away, I had the opportunity to work from Landis Communications, Inc., the Public Relations Global Network (PRGN) partner in San […]

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In PR, does experience beat the hourly rate?

By Bianchi PR, our Public Relations Global Network (PRGN) partner in Detroit It’s no secret that companies are looking to get maximum value from their PR firms. In that quest for value, some companies give heavy weight in the evaluation process to hourly rates. This can be a mistake, because hourly rates do not equate to actual value. Years […]

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The PRGN Instagram Takeover

By Sarah Mason Last week, my colleague Ashley Boarman took over the Public Relations Global Network (PRGN) Instagram account. As an avid social networker herself, Ashley gained an insight that only could come from posting to a professional, worldwide account. She expected this project to be similar to managing her own Instagram account, but she […]

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Discover How Personalities Work Best With Each Other

Demystifying Office Personalities

(2-minute read) By Ashley Boarman, Account Supervisor When our newest employee, Sarah, came on board she asked me if I’d ever taken a personality test called 16Personalities. I’d heard about it before, but never actually sat down to do it. Turns out it’s free, completely online and takes about 12 minutes to complete. As an account […]

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5 Steps to Finding the Right PR Firm

5 Steps to Finding the Right PR firm

By David Landis, President, LCI Having been in the public relations business for more than two decades, I’m often asked by business people how to find the right PR firm for their needs. Finding the perfect PR and marketing communications agency is a bit like dating: you might have to kiss a few frogs to […]

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Turn Leads into Clients with a Strong First Impression

Turn Leads into Clients with a Strong First Impression

By Danielle Martindale, digital marketing strategist at Mannix Marketing The phrases “dress for success” and “first impressions are everything” are common throughout the business world – and for good reason. The first impression is a powerful business tool. When used properly this tool can command respect, exude authority, and turn leads into clients. First impressions […]

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