PR

Erin Lem Red Tricycle

Meet the Media – Erin Lem

Erin Lem is Senior Editorial Director at Red Tricycle – a digital media company which aims to fuel the parenting universe with daily inspiration for family fun. What types of stories, trends or issues are on your radar now? Seasonally, my team is looking ahead to summer and covering everything from family travel trends to summer […]

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Meet the Media – Zennie Abraham

Zennie Abraham, CEO of Zennie62 Media, is the subject of our latest Meet the Media: Zennie62 Media is a digital media content development organization featuring a 96-blog network, a series of YouTube video channels, as well as channels at Blog Talk Radio and USTREAM. Zennie62Media has covered the NFL Draft, CES Las Vegas, San Diego Comic […]

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Apple TV

Apple TV+ Product Launch – A Review

Last Monday, Apple held one of its much anticipated launch events, unveiling a range of new services including Apple TV+ Apple News+, Apple Card and Apple Arcade. While the event itself received tons of media coverage, there are lessons to be learned in how to properly launch a product and ensure your messaging cuts through. Let’s start […]

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influencer marketing

Consider Yourself Influenced – A Guide to Influencer Marketing

Have you ever made a purchase based solely on the positive endorsement of another? I’m talking about a person, usually a friend, whose opinion you trust. If you answered yes, then consider yourself influenced. Now, imagine this principle on a larger scale (sometimes much, much larger – a la Kim Kardashian) and you’re entering the […]

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California College of the Arts

Client Spotlight: California College of the Arts

LCI has recently been working with California College of the Arts (CCA) to help lay the groundwork for the unification of the institution’s two campuses into a single location in San Francisco. Past, present and future CCA was founded by Frederick Meyer in Berkeley in 1907. It offers majors in art, design, architecture and writing […]

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Is a college degree necessary to work in PR?

Is a college degree necessary to work in PR?

This blog originally appeared on the Public Relations Global Network (PRGN) website. PRGN is a connected network of 50 public relations firms serving key markets around the world. The author is Robert Bauter of our Austrian affiliate, asoluto. Is a college degree necessary to work in PR? In my opinion, no, a formal certificate of any kind […]

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Super Storytelling Makes Your Messages Stick

Can you tell me the plot of your five favorite movies? How about the storyline of your favorite books? Why are these so memorable? It’s all about great storytelling. At Landis Communications Inc., we’ve refined a methodology of telling your brand’s story called Super Storytelling. Here’s how that happened. A few years ago, we started […]

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social media management

The Best Social Media Management Tools

This blog originally appeared on the site of Buchanan Public Relations – our Public Relations Global Network (PRGN) affiliate from Philadelphia. PRGN is a connected network of 50 public relations firms serving key markets around the world. The author is Lauren Force. Today’s digital landscape is chaotic, with more social media platforms than ever before and […]

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Pete Mancilla

Introducing Pete Mancilla

LCI welcomes Pete Mancilla, who joins the team this month as a PR intern. In this week’s LCInsights blog, Pete shares his take on the industry and what he’s looking forward to learning the most during his internship. Why did you decide to study PR? PR is an industry that will keep me on my […]

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Anne Killion

Meet the Media – Ann Killion

Ann Killion is a sport columnist at the San Francisco Chronicle and has covered Bay Area sports for more than two decades. What types of stories, trends or issues are on your radar now? In addition to all things about Bay Area sports, I try hard to look for stories beyond the mainstream “big three” […]

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