5 Steps to Finding the Right PR firm

By David Landis, President, LCI Having been in the public relations business for more than two decades, I’m often asked by business people how to find the right PR firm for their needs. Finding the perfect PR and marketing communications agency is a bit like dating: you might have to kiss a few frogs to […]

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Turn Leads into Clients with a Strong First Impression

By Danielle Martindale, digital marketing strategist at Mannix Marketing The phrases “dress for success” and “first impressions are everything” are common throughout the business world – and for good reason. The first impression is a powerful business tool. When used properly this tool can command respect, exude authority, and turn leads into clients. First impressions […]

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Anna Medina Discusses Productivity and Silicon Valley Journalism

Meet Anna Medina, the Palo Alto Weekly’s Editorial Assistant and Internship Coordinator. What’s your top (or favorite) story right now? I will defer to the tabs open on my computer at this very moment. As an introvert in a world of constant stimulation, I found this piece in the Washington Post on how technology is impairing our […]

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Technology in Motion Detroit Event Could Be Perfect Venue for Auto / Tech Mobility Suppliers

By Bianchi PR, our Public Relations Global Network (PRGN) partner in Detroit. Technology start-ups looking to break into the competitive automotive arena, as well as automakers and suppliers looking for partners to help develop the next generation of vehicles, may now have a new gathering place – the Technology in Motion (TIM) Detroit event. Much […]

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PR Product Launches

Hire Us Yesterday

By Brianne Miller, Director I get quite a few calls each week from prospective new clients – some exciting, some not-right-for-us, some downright bizarre. One of the things I love about my job is that I get to educate people hiring communications agencies for the first time…or, as is happening more and more of late, […]

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Vancouver, Canada

Politeness Improves Communication

By Sean Dowdall, General Manager & CMO Vancouver, British Columbia, is the politest city in the world. At least based on my recent experience there. My husband and I just traveled to Vancouver for a long 4th of July weekend. When we first planned the trip, we had no idea it would be Canada Day […]

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Social Media as part of PR

Tracking your Company’s Social Media ROI

Social media is an important tool for most businesses, but how many are maximizing the potential that platforms such as Facebook, Twitter and Instagram have to offer? It’s important to look past the number of followers or fans and understand the actions that people are taking. To that end, we wanted to share this great […]

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Always listening

Should I Advertise on Podcasts?

By Greg Bortkiewicz, Senior Account Executive & Digital Specialist I’m a huge podcast fan – they’ve made my hour-long commute each morning not only bearable, but enjoyable. Whether I’m in the mood to be informed or entertained, there is a podcast for everything and I’ve become a loyal subscriber to a handful of shows (shout […]

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Photo Lens

Using Photography to Tell Stories

Todd Johnson, visual journalist at the San Francisco Business Times, gives us an insight into his work as a photojournalist, some PR tips and the future of photography. What’s your top story for today? My days are usually spent shooting assignments that could be published that same day, for the weekly print paper or for […]

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