Social Media

The Evolving Role of Social Media and Technology

By Gregory Bortkiewicz, Account Executive I’ve always been a keen follower of social media trends, and in recent weeks I’ve been giving thought to the ever-changing role of social media in society. A few things steered my mind in this direction. I thought I’d share with you now and would love to hear your feedback. […]

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AMA: How to use Reddit for PR

By: Nick Singer, Account Coordinator AMA, which stands for “Ask Me Anything”, is a term used to describe interviewing people on Reddit. Here is snap shot of what it looks like from Anthony Bourdain’s AMA: You can find AMA’s under the /r/IAmA/ subreddit (a category or community with Reddit), which currently has over 10 million subscribers. […]

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LCI Blog: Digital PR – Tips for YouTube Optimization

By Eric L. Steckel, LCI’s Digital Media Strategist As the second largest search engine on the web, YouTube is now the 800 pound gorilla in the online video world. If you’re creating video content, you need to have it on YouTube. However, just posting videos is nowhere near enough. It’s important to ensure that your […]

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LCI Blog: MediaMonday – Omar Akhtar, senior editor at The Hub, PRWeek’s sister brand

What’s your top story for today? We have a story up about Kenneth Cole’s very misguided and tone-deaf tweet which referenced Syria, and tried to make light of the situation by talking about his footwear line. http://www.thehubcomms.com/blog/kenneth-cole-is-stupid-on-twitter. It’s such a classic example of how to use social media badly. He followed it up with an […]

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LCI Blog: How can Facebook Graph Search help public relations?

Hi, I’m Samantha Cuerington, LCI’s newest intern. I graduated from Saint Mary’s College of California in May, and soon after walking across the stage, I was given the opportunity to join the LCI team. A few months ago, one of LCI’s former team members wrote about the creation of the Facebook Graph Search and how […]

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LCI Blog: What’s New in Social Media

By Sheryl So, Blogger From the never-ending world of new apps, are two that PR Pros may find incredibly helpful. Both are free, and both have clear and practical applications in the public relations industry. VINE Vine is a mobile app for capturing and sharing short (6 seconds or less) looping videos with sound. Owned […]

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LCI Blog: Facebook Face-Lifts News Feed

By Valeria Prencipe, Intern at LCI Valeria Prencipe hails from Milan, Italy and is a student of the University in the Valle d’Aosta (Italy) and the Université de Savoie (France). She has a background in languages ​​and communication for business and tourism. Thanks to Alessandra Malvermi and Matteo Prencipe, owners of Sound PR (LCI’s Italian […]

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