Allen Institue for Brain Science

Project Description

The Allen Institute for Brain Science is a nonprofit medical research organization dedicated to advancing brain research by delivering free data and tools to scientists worldwide. They hired Landis Communications to develop a full healthcare pr campaign.

Situation

  • The Allen Institute wanted to build its reputation as a world-class research organization, raising awareness with both consumers and scientific communities.

Solution

  • Produced high-profile press announcements that helped create relationships with the National Institutes of Health, legislators, advocacy groups and top-tier media.
  • Announcements received outstanding coverage in The New York Times, Time, National Geographic, WIRED, Science News on CNN, PBS News Hour, NPR, NBC and many more outlets.

Results

  • Achieved more than 4500 million PR impressions and pick-up in China, India, Europe, Canada, Australia and several other countries.

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