Project Description

LCI's Marketing Communications Plan Challenge:, an online services hub for small business, faced a particular challenge in its communications plans - they had no news. LCI’s goal was to create a positive spin on’s upcoming revenue strategy change - going from a free service to a fee-based one.


LCI's marketing communications plan was to created a market-by-market grassroots campaign using clients as examples of the efficacy of’s services and thereby created a value proposition for free-to-fee.

Public Relations Campaign Results:

LCI's marketing communications plan achieved media placements in tech trades, vertical market trade and general business titles including: The Wall Street Journal, Business Week, The New York Times, USA Today and PC Magazine.

Contact Landis Communications, Inc.

Project Details