Cohesive Networks

Project Description

Challenge

Our challenge is to generate media coverage and maintain strong international thought leadership for Cohesive Networks, a Mid-Western Tech Company focused on enterprise security. The team looks for counsel on how best to articulate Cohesive’s business value in layman’s terms for its customers, its partners and the media in the United States and the United Kingdom.

Tactics

To build the brand’s credibility across different constituents including customers, reporters, editors and analysts we conducted in-person briefings at events, established new channels for content publishing, pursued editorial coverage, speaking opportunities, and awards.

Results

In the past 12 months, we have secured over 38 articles in strategic news outlets focused on security technology, enterprise software, and the Cloud. A recent feature article about the company’s CEO generated VC interest. With our support, Cohesive Networks has earned 5 awards and the executives have presented at dozens of conferences in the US and UK.

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