Johnson & Johnson / Care4Today

Project Description

This application in the healthcare space helps patients monitor prescription medication compliance.  LCI worked with them on a healthcare pr campaign to increase adoption rates, provide media coverage and bolster brand awareness.  During the holiday season, we participated in a national TV satellite tour to tout “The 10 Things You Can Do For Your Health.”  We also worked with ESPN sportscaster Kenny Mayne to create a viral video. Coverage to date has included major consumer placements and trade placements as well. LCI also worked to help increase customer engagement via search engine marketing and a customer engagement social media program.

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