United Healthcare

Project Description

UnitedHealthcare is the leading insurance provider in the country, delivering coverage to approximately 25 million individuals nationwide.

Situation

  • UnitedHealthcare engaged The Fearey Group to increase its visibility among businesses, consumers and healthcare leaders in the Washington and Oregon markets.

Solution

  • Implemented a strategic public relations campaign with business and civic groups, recommended sponsorships and community engagement opportunities and launched an aggressive media campaign.
  • Positioned CEO David Hansen as a healthcare leader through multiple speaking engagements and authored articles.

Project Details

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