Wolfe Video

Project Description

Challenge

Wolfe Video has been a force in the film world for decades, and was celebrating its 25th anniversary in 2010. Wolfe turned to LCI to create a comprehensive business-to-business campaign to heighten brand awareness beyond their typical audience and to tout the organization's longstanding position in the industry as the largest distributor of gay and lesbian films.

Tactics

LCI created a targeted industry expert program for Kathy Wolfe, founder and CEO of Wolfe Video. Media outreach included film trade publications, national and regional media, positioning Kathy as the expert in film distribution and the business of direct to consumer DVD sales. Concurrently, a full program of media outreach coincided with Wolfe's visibility at numerous film festivals throughout the United States.

Results

LCI increased visibility for Wolfe Video with feature placements in major news outlets, including the New York Times, Wall Street Journal, San Francisco Chronicle, San Jose Mercury News and regional papers/blogs throughout the country. The trade campaign yielded hits in everything from Variety to the Hollywood Reporter. Wolfe's 25th year celebration resulted in significantly increased brand awareness for the company, its products and its Founder.

Project Details

WolfeVideo.com

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