By David Cumpston, Director
Pitching the correct media with your story is critical to the success or failure of a campaign. With so many types of media to choose from – newspapers, television, radio, social media and more – it can be tricky to identify which medium is best to pitch. With some research and strategic thinking you can make a solid plan of action.
Watch below for my overview of the main media categories for your consideration:
How do you select the most appropriate media to pitch? Leave a comment below or tweet me @davidcumpston.