Meet the Media: Martin Snapp

Martin is a columnist for the Bay Area News Group who enjoys writing about “ordinary” people doing extraordinary things. Check out his column, “Snapp Shots.”

What’s your top story for today?

A profile of the first Sikh mayor of Hoboken, New Jersey, who also happens to be a hip-hop aficionado.

Tell us about your dream assignment.

Interviewing Barack Obama, of course

Describe the wackiest story you’ve written.

Two out of three automobile accidents in Finland involve a moose.

What is your PR pet peeve?

People who have never read my stuff, so they waste their time pitching a story I wouldn’t possibly be interested in. Even worse, they might be missing out on feeding me a story that I actually would be interested in.

Top trend in the industry you’re currently covering or are interested in.

I don’t cover an industry. I write about people, and my first question is usually “Tell me how you do what you do.”

Tell us a little about yourself.

I’ve been a newspaper columnist in the San Francisco Bay Area for more than 30 years. I was hired to write a gossip column, but I quickly discovered that I hate gossip. Too negative, and it’s mostly about celebrities, who tend to be of interest only because they’re celebrities, not because they’re actually interesting. It’s mostly “ordinary” people who do the really extraordinary things. So I switched to writing about them instead, and it was the smartest move I’ve ever made.

I’ve written about a man who spent 30 years waving to the morning traffic every day, another man who created a papier-mache reproduction of the entire town of Bethlehem (complete with angels on high) every Christmas as a present to his neighbors (and he wasn’t even a Christian), the barber who cut the hair of every president from Nixon to Bush 41 (I asked him who was the best tipper, and he said, “To tell the truth, none of them ever gave me a tip”) and my favorite subject of all, the veterans of the 442nd Regimental Combat team, a segregated Japanese-American World War II unit that was awarded more medals, man for man, than any other unit in American history – while at the same time their own families were being held behind barbed wire in American concentration camps, simply because of their race.

For the last nine years I’ve also been writing a column and features for California magazine, the alumni magazine for UC Berkeley. They’ve ranged from the 50th anniversary of the Free Speech Movement (one woman told me her parents were so mad at her for getting arrested, they took away her Mustang and gave it to her little sister), to current Cal students who design, build, and race canoes made out of concrete; to my favorite story of all time, a profile of the late Joe Roth, the Cal quarterback who was destined to be the greatest of them all in the NFL until he died of Melanoma a few weeks before graduation. There’s really no limit to what I can write about, as long as I can find a Cal connection; and believe me, I usually can.

What’s your favorite story of an “ordinary” person doing something extraordinary? Leave a comment below or tweet Martin @catman67 and @LandisComm.

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6 Comments

  1. Ashley Boarman Reply

    Martin, thank you for contributing to our blog. Like you, my favorite stories to pitch/read about are human interest stories. I find they are always the ones that stick with you as time passes. Thank for you telling incredible stories that otherwise wouldn’t get told. ~Ashley

  2. David Landis Reply

    Thanks, Martin, for contributing to our blog. I love that you profile “real” people – keep up the good work! Cheers, David

  3. David Cumpston Reply

    Hi Martin, thanks for sharing this insight into your career with us! I have a lot of admiration for longtime Bay Area residents who’ve persevered through thick and thin. You’ve certainly experienced some major milestones in your life for which you are – and deservedly should be – proud. Here’s to many more! – David C.

  4. Sean Dowdall Reply

    I’m from Montana and know the moose deal. It is not as high a rate as Finland and there are more issues with deer, elk and livestock. In any case, thanks Martin for the entertaining post!

  5. Gus Nodal Reply

    Thanks for enlightening us with your amazing stories about “ordinary” people. Also, hope one day you get to interview Obama!

  6. Brianne Miller Reply

    Great info Martin – and I like your cat 🙂 You unearth personal stories and that’s so necessary these days…thanks for keeping us connected to our extraordinary fellow humans.