LCI Blog: Facebook Face-Lifts News Feed

By Valeria Prencipe, Intern at LCI

– Valeria Prencipe

Alessandra

– Alessandra Malvermi

Valeria Prencipe hails from Milan, Italy and is a student of the University in the Valle d’Aosta (Italy) and the Université de Savoie (France). She has a background in languages ​​and communication for business and tourism. Thanks to Alessandra Malvermi and Matteo Prencipe, owners of Sound PR (LCI’s Italian PR affiliate through the Public Relations Global Network), Valeria works as an intern with Landis Communications Inc.

 

On March 7th, Facebook’s CEO, Mark Zuckerberg, announced that News Feed, one of the main pillars of its social network, will undergo radical changes. Some reasons behind the innovation include the desire to remain hip, especially when users are on the decline and to satisfy the public’s short attention span. So with a big focus on photography, Facebook has decided to bet on their “visual gallery” to create an amazing user experience.

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What are the New Changes?

The new Facebook News Feed is designed to reduce clutter and focus more on stories from the people you care about.

They’re hoping to achieve these goals by implementing the following features:

  • Photos, news articles, maps and events will look brighter and more beautiful
  • Photos posted by friends and albums will appear larger, spanning the width of the News Feed
  • Photo albums will also appear larger
  • Shared articles and events will feature larger images with more information like snippets about the author
  • There will be special feeds for best friends, music, photos and games
  • They’ve also added a Following Feed that lists posts from the brands, pages and public figures a user follows in chronological order like a social network newspaper

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What are the Benefits for Business People and PR Pros?

First off, ads and the “like page” button will be bigger so people will be more likely to click on them. Secondly, articles will appear in a format similar to a well-curated magazine. That means images accompanying articles will be displayed along with a description. Business logos will be given more prominence as well. Thirdly, when a friend checks into a business or a store on Facebook, his or her other friends will see a larger map in their News Feed and additional information regarding the business or place. Lastly, thanks to the Following Feed there will be more engagement opportunities since brand content can appear in multiple feeds.

The changes have already been rolling out and if you’re one of the lucky ones already experiencing News Feed’s new look, we want to hear from you. Please leave a comment below or contact me at [email protected].

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27 Comments

  1. david Reply

    Valeria – thanks for your debut entry on our blog, great research. I’m one of the lucky ones and have already seen some of the changes with the new News Feed on my Facebook page. As someone who resists change, I know I’ll be kicking and screaming as we figure out the new format. . .but with your help, I’ll have a great head start. Many thanks. Muolto Bene (did I spell that correctly?). And thanks for being our Italian intern for a few months. Hope to learn some Italian as well! –Cheers, David

    • Valeria Reply

      Thank you David for your comment and for the chance you give me!
      However, it is “Molto bene”!

  2. Alessandra Malvermi Reply

    Valeria,
    Congratulations on your first post as LCI’s Intern. Well done!
    News Feed hasn’t seen a major redesign in ages and definitely needed one.

    • Valeria Reply

      Thank you so much!

  3. Sean Dowdall Reply

    Great overview and helpful to get the summary of changes. I’m using Facebook more and more, so I’ll take notice of these improvements.

    • Valeria Reply

      Thank you!

  4. Rob Reply

    Valeria — We are so glad to have you aboard at LCI! Thanks for the great contribution to the blog. Ultimately we are all at the mercy of Facebook and its whims, aren’t we? –Rob

    • Valeria Reply

      Yes we are! I absolutely agree with you!
      Thank you so much!

  5. Hilary Burns Reply

    Valeria,
    Thanks for a great blog post about Facebook’s new facelift! My timeline updated today and I’m glad I can use your blog as a tool to navigate through the new changes!
    Cheers,
    Hilary

    • Valeria Reply

      You’re lucky!
      Thank you!

  6. Tarah Reply

    Valeria,
    Great article on Facebook’s redesigned News Feed. As a PR pro, I’m excited to hear articles will be curated similar to a magazine.

    Great insight!
    ~Tarah

    • Valeria Reply

      Thank you so much Tarah! I appreciate all the support you give me!

  7. Darcy Provo Reply

    Awesome post for those of us (okay, especially me) who have yet to take the time to explore what’s new with Facebook. Thanks for shortcutting my learning time. Much appreciated.

    • Valeria Reply

      Thank you Darcy! I am happy to have helped you!

  8. Donna Reply

    Thank you for a great blog post, Valeria! We’re very happy to have you on the LCI team!
    – Donna

    • Valeria Reply

      Thank you Donna! and I am glad to stay with all of you!

  9. Tyler Arnold Reply

    Valeria,
    Great insights! We’ve been watching the proposed changes to the newsfeed closely, and your analysis seems spot on. Landis is lucky to have you a part of their team!

    Looking forward to reading more.

    All the best,

    Tyler

    • Valeria Reply

      Thank you so much Tyler!

  10. Simone Prencipe Reply

    Congratulation for your first post!!!
    It’s great and really interesting. I didn’t know nothing about new Facebook’s facelift!!!

    • Valeria Reply

      Thank you so much! Coming from my brother has even more value!

  11. Brianne Miller Reply

    Great post, Valeria. I guess I’m at the bottom of the totem pole for Facebook as I haven’t seen the changes yet…but now I’ll know what to do!

    • Valeria Reply

      Thank you Brianne! I’m glad I was helpful!

    • Valeria Reply

      Thank you Brianne.
      I am glad I was helpful!

  12. Anne Buchanan Reply

    Valeria —

    Thank you so much (grazie!) for this informative blog post. I look forward to reading more of your thoughts and hope to meet you soon, to hear about your impressions of PR in the States. Do you find any differences in how Americans and Italians are using Facebook?

    Thanks again.
    Anne

    • Valeria Reply

      Thank you Anne!
      I don’t think we use Facebook in a different way! But I am glad to tell you all my impressions!

    • Valeria Reply

      Thank you Anne!
      I don’t think we use Facebook in a different way! I am very glad to tell you all my impressions!
      Looking forward to meeting you!

      • david Reply

        And Anne, you’ll meet Valeria at the PRGN meeting in LA in April! Cheers, David