Posts Taged marketing

A list of question words in a row

12 Questions with Brianne Murphy Miller

Name: Brianne Murphy Miller Title: Director Years at the agency: 20 years (!) What did you do before PR? I’ve worked at start-ups (all failed – very Silicon Valley), publishing (Glamour and Sunset) and in fashion. Why did you choose to enter PR? I’m not sure if I chose PR or if PR chose me. […]

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A microphone in a broadcasting studio

Why you Should Start a Podcast

By The Fearey Group, our Public Relations Global Network (PRGN) partner based in Seattle Podcasting – trend or communication pillar? A few years ago we might have said trend, but we at The Fearey Group have stepped head-first into the podcasting production world and the response has changed our tune and communication style. Creating digestible, […]

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Questions Marks

Ten Questions that Prospects and Clients Ask

By Brianne Miller, Senior Counselor When the team at LCI starts talking with prospects about their marketing and communications needs, invariably several important questions arise. We decided to compile a list of those that are most-asked and answer them below: What is the ROI? How do you measure the effectiveness of a program? We have […]

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5 Steps to Prepare for Facebook Algorithm Changes

By Chris Guizlo of The Fearey Group, our Public Relations Global Network (PRGN) partner in Seattle I sat down with Audrey Tanberg, Senior Social Media Strategist at The Fearey Group, to discuss the upcoming Facebook algorithm changes along with 5 steps businesses can take to prepare for them. You can listen to the podcast here or […]

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New Growth

Everything Old is New Again

By Polly Winograd Ikonen, director at LCI My very first job out of college was at a start-up PR agency in New York City. I was employee #4 at Nike Communications. That was long before the term “start-up” was even a thing. I was a fresh-faced English major out of a small liberal arts college, […]

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Turn Leads into Clients with a Strong First Impression

Turn Leads into Clients with a Strong First Impression

By Danielle Martindale, digital marketing strategist at Mannix Marketing The phrases “dress for success” and “first impressions are everything” are common throughout the business world – and for good reason. The first impression is a powerful business tool. When used properly this tool can command respect, exude authority, and turn leads into clients. First impressions […]

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Content & SEO Predictions for 2017

By Gregory Bortkiewicz, Account Executive Last week I attended a webinar hosted by the Content Marketing Institute (CMI), where the three hosts discussed their content and SEO predictions for 2017. CMI’s founder Joe Pulizzi and Chief Strategy Adviser Robert Rose were joined by Conductor CEO Seth Besmertnik for an hour-long discussion which included audience input. […]

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PR in 2017 – What Lies Ahead?

By HMA PR, our PRGN partner based in Phoenix, AZ. Time to dust off the crystal ball and gaze into the year ahead. Because we are a member of the Public Relations Global Network (PRGN), we happen to have crystal balls all over the world. Here’s what some of our international partners had to say about PR in the […]

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AMA: How to use Reddit for PR

By: Nick Singer, Account Coordinator  AMA, which stands for “Ask Me Anything”, is a term used to describe interviewing people on Reddit. Here is snap shot of what it looks like from Anthony Bourdain’s AMA: You can find AMA’s under the /r/IAmA/ subreddit (a category or community with Reddit), which currently has over 10 million subscribers. […]

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It’s Debatable

By Sean Dowdall, General Manager and CMO While watching the many debates during this very long presidential campaign, I have been reflecting on my time as a member of my high school’s debate team.  I grew up on the Flathead Indian Reservation in Montana and attended Polson High School.  This small town seemed very far removed from the […]

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