Posts Taged san-francisco-pr

LCI Blog: Digital PR – Tips for YouTube Optimization

By Eric L. Steckel, LCI’s Digital Media Strategist As the second largest search engine on the web, YouTube is now the 800 pound gorilla in the online video world. If you’re creating video content, you need to have it on YouTube. However, just posting videos is nowhere near enough. It’s important to ensure that your […]

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LCI Blog: The First Rule of Media Training 101 – Go Through Media Training Before Going on Camera

By David Cumpston LCI Director of Client Services   A recent segment on our local nightly TV news caught my attention initially because of the subject matter, but halfway through the piece my PR sensibilities kicked in and I was shocked at what I was seeing. The San Francisco Bay Area, oftentimes at the forefront […]

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LCI Blog: How can Facebook Graph Search help public relations?

Hi, I’m Samantha Cuerington, LCI’s newest intern. I graduated from Saint Mary’s College of California in May, and soon after walking across the stage, I was given the opportunity to join the LCI team. A few months ago, one of LCI’s former team members wrote about the creation of the Facebook Graph Search and how […]

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LCI Blog: How to make the most of your PR internship – 5 tips to help you make the grade

      By David Landis LCI President and President of Public Relations Global Network It’s pretty much a given in the public relations industry these days.  If you’re just starting out in your career, there’s a bit of a Catch-22.  You need experience to get a PR job, but how do you get that […]

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LCI Blog: How Social Media Engagement Improves SEO Results

      By: Matt Stone, a digital marketing and Web management blogger, from our PRGN affiliate, GroundFloor Media in Denver, Colorado.   What is the real value of social media engagement? Social media pioneers continue to develop effective new strategies for social media platforms that improve the way organizations communicate,transfer and manage relationships.  There […]

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LCI Blog: Digital PR – Five tips for better coverage

Hi, this is Eric Steckel, LCI’s new Digital/Video Media Strategist. After running, my own business, Bars+Tone, for 11 years, I’ve just joined the LCI staff to help clients realize how best to use digital and video strategies to generate content, drive traffic and build buzz. Here are 5 easy-to-implement strategies that can help you build […]

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LCI Blog: #Facebook

    By Linneen Warren, a summer intern, from our PRGN affiliate Xenophon Strategies in Washington, D.C. If Facebook were a friend of mine, he’d be the ‘one-upper.’ Facebook would be the guy who always has to be bigger and better than me and every other person he meets, although I honestly don’t think our […]

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LCI Blog: What Do You Love to Hate about San Francisco?

By Donna Berry Glass, Senior Counselor It’s summer, and summer means fun, so when I read this entertaining article in the San Francisco Chronicle the other day titled, “What San Franciscans Love to Hate,” it inspired a creative idea for this blog post. There are many many reasons to love San Francisco.  The architecture, the […]

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