1. Do always be transparent. Identify yourself, your business or your client whenever posting on social media.
2. Do develop a consistent voice for your brand and delineate for each social media platform.
3. Be consistent with your posts, tweets and status updates. There’s nothing worse than someone who posts once and never posts again. Develop a 3-month plan and an editorial calendar and stick to it.
4. Always engage with people, don’t just use social media as one-way communication. Make your content shareable by asking questions.
5. Make sure to tie your social media engagement back to your website as a way to grow traffic to your client, brand or business.
6. Don’t use bad language. Remember to stay true to your brand and remember that posts live forever.
7. Don’t get into a fight with someone online. Rather, ask them how you can contact them offline to resolve a challenging issue.
8. Don’t just repeat the same post on different social media platforms. Develop new content appropriate for each (Video for YouTube; Thought Leadership for Twitter; Business advice for LinkedIn; Mass audience/More personal for Facebook; “A photo tells the story” for Pinterest & Instagram).
9. Don’t just post your thoughts without a link to an article, a video or a photo. Social media communication that utilizes multi-media is 10 times more likely to be picked up – or engaged.
10. Don’t try to do this on your own unless you’re willing to commit the time necessary to do it well: approximately 1-2 hours a day.