LCI Blog: Are you ready for your close up?

Here at Landis Communications, Inc., we have made a name for ourselves through our media training sessions. We help our clients define goals, set strategies and produce results-oriented metrics. If you are interested in our media trainings, click here to learn about the importance of key messages and the LCI process.

Below are a few additional reasons why media trainings can make all the difference. These tips and experiences are provided by Sandy Lish and Wendy Spivak, from our Public Relations Global Network affiliate The Castle Group in Boston, MA.

  • We rarely have time to think about what we’d say in a pressurized situation. Few verbal encounters are more stressful than a live media interview. By role playing that on-the-spot scenario, our executives learned how to control their nerves, their content and ultimately the outcome of the conversation.
  • Some of the most obvious questions can be the most difficult to answer. In the course of one day, we asked eight people to “tell me about your company,” and the responses were vastly different. Not wrong, just different. This helps our communications contact understand what sort of messaging content they need to be armed with, to ensure that all key messages are front and center. Even questions like, “what do you do?” can be challenging, if one is not thinking about the content from the context of the interviewer’s audience and the company’s messages.
  • Media training is preparation for many different scenarios, many of which go beyond the media. For examples, our front-line execs in this case are often at town meetings, interacting with local government and neighbors. How they respond and what they convey in those settings is massively important.
  • We can uncover “hidden gems” during our mock interviews. As a by-product of the interview sessions, we’ve unearthed interesting story angles that we’ve been able to leverage through traditional and social media, internal communications and external speaking and award opportunities.
  • Finally, the presentation skills that are part of our media training program are transferable to nearly every type of human interaction. Getting to the point quickly, speaking assertively, making eye contact, considering the listener’s point of view, remembering your agenda, and displaying appropriate facial expressions and body language boost every encounter from the potentially mundane to the impactful.
  • Most people don’t like to see themselves on camera, but they do instantly recognize when there’s an improvement. It’s a delicate balance between polished and genuine that strikes a chord and sends the messages home.

Have you ever been media trained? If so, comment below or send your feedback to [email protected] or [email protected].

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Leave a Reply to Scott Hanson, APR, Fellow PRSA Cancel reply

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4 Comments

  1. Scott Hanson, APR, Fellow PRSA Reply

    Along with most people not liking to see themselves on camera — our own voices sound different to us. We hear our own voices from the inside out. Train on!

    • david Reply

      So true! I thought I sounded like Rock Hudson and it turns out I sound like Pee-Wee Herman! Cheers, David

      • Sandy Reply

        There’s a time and a place for Peewee Herman! Still, good to be self aware! Glad you liked our post. Media training isn’t for wimps!

  2. David Landis Reply

    Sandy/Wendy: Your comments are spot-on. So many business people think that they can just handle an interview when it comes over the transom. But if you’re not prepped – and don’t understand how to bridge to your key messages – it’s a missed opportunity. Thanks for a great post. Cheers, David