LCI Blog: Fashionista by Glass

Donna Berry Glass, Senior Counselor here at Landis Communications, Inc.

I’ve always been a bit of a gotta-have-it-gal when it comes to fashion.  While I don’t need (or buy) the latest Prada this or the Chanel that, I do have a penchant for creating a certain look that defines my sense of style.  I used to spend hours perusing store after store looking for just the right pieces for my wardrobe, and have been known to go to extremes to obtain a piece I want, especially if it was on sale.   I once drove 20 miles out of my way to Marin to purchase a pewter necklace at Banana Republic that I had to have after looking for it at every store in San Francisco.  In my mind, fashion knows no bounds.

Then, I became a mom, and the shopping trips abruptly stopped.  No longer able to spend luxurious hours wandering store to store in search of the perfect pair of shoes
or ideal wrap dress, I needed to be resourceful if I ever had hopes of getting out of my maternity clothes and looking like my former self.

Prior to my new status as a mom, online shopping was just a backup experience for me, not a primary means of survival.  I used it to find what I couldn’t find in a store, or if I thought I might get a better deal.  It is now my go-to.  Much to my delight, I’ve discovered that it’s just as much fun as those in-person trips, and I’ve scored some fabulous deals such as my Kate Spade wallet purchased at an online sample sale.  Shipping is key; those online retailers such as Zappos that offer free shipping both ways have my loyalty because I can return it without penalty.  I even shop for my kid online now; Diapers.com is awesome for all things baby and they have amazing prices, plus I get it the following day after I order.

Turns out I am just part of the tidal wave of consumers that are turning more and more to online purchases. According to this story in Business of Fashion magazine,
the online retail market in the US alone is expected to grow to $279 billion by 2015.  That’s a lot of stuff, folks.

What are your thoughts on the growing popularity of online shopping?  Or do you have a favorite online shopping coup or site that’s a best kept secret?  Please post your comments below, or email me at [email protected].

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8 Comments

  1. David Landis Reply

    Donna, I love that you’re such a fashionista – a girl after my own heart. And I’ve always loved Zappos because of their great customer service. Cheers, David

  2. Jordana Heinke Reply

    Donna, thank you for sharing. To answer your question, I’d do a lot for fashion. I have a friend who is such a fan of Zappos, she’ll order 5-6 pairs of shoes at one time so she can try them on in the comfort of her home and send back those that aren’t just right, using their no-hassle return system. Makes for great return shoppers. Of course, like you, if I can’t find what I’m looking for online, I’ve been known to drive quite a distance to get my fashion fix! -Jordana

  3. Erin Hunt Moore Reply

    It’s good to have our “fashionista-in-residence” back on board – with baby and a new approach to balancing it all. With only so much time in a day (and a little less tolerance for crowds overall), I have also found myself drawn deeper into the online shopping realm. With sites like Zappos, Red Envelope, farfetch.com, West Elm among many others, I’m more inclined to shop from home in front of the fire with a nice glass of something (purchased online through K&L Wine Merchants) than brave the weekend or evening shopping crowds. However, I do cherish our occasional lunch and shopping outings – so let’s keep a few of those on the annual schedule!

  4. Tarah Beaven Reply

    Donna,

    I too share your fervor for shopping for the perfect pair of shoes, accessory and apparel. Zappos Couture has long been one of my favorite online retail stores for a variety of reasons, such as the functionality of perusing recently added merchandise, adding lust worthy items to the ‘My Favorites’ list (hello Giuseppe Zanotti stiletto in scuba blue and 80s neon pink) and the stellar customer service.

    Thanks to your blog post I’m feeling inspired to pamper my inner fashionista – here I come Zappos Couture!

    Cheers, Tarah

  5. Rob Reply

    Donna, my household relates! We know our UPS and FedEx delivery professionals on a first-name basis because since our little one was born, the store always comes to us! –Rob

  6. Tarah Beaven Reply

    I too share your fervor for shopping for the perfect pair of shoes, accessories and apparel. Zappos Couture has long been one of my favorite online retail stores for a variety of reasons, such as the functionality of perusing recently added merchandise, adding lust worthy items to the ‘My Favorites’ list (hello Giuseppe Zanotti stiletto in scuba blue and 80s neon pink) and the stellar customer service.

    Thanks to your blog post I’m feeling inspired to pamper my inner fashionista – here I come Zappos Couture!

    Cheers, Tarah

  7. Jessy Mekpoh Reply

    Donna,

    Thank you for sharing! I had never heard of Zappos before and don’t usually shop online (especially for shoes!), but after reading your post, I went on their website and love what they have. Also, their shipping policy and quality of customer service make me want to buy from them even more.

    So, thank you, I think I found my next pair of shoes!

    Best
    Jessy

  8. Stephanie Lough Reply

    Here is my best kept secret, especially for pieces I adore but can’t really afford on my budget. When I shop in a store and see something I like, I have the salesperson right down the style number, name, size that fits me, ect. Then I hit my favorite place to shop: eBay. I have always had excellent experiences with my purchases, and I’ve been shopping like this since I can first remember using eBay around 10 years ago (when I entered high school and brand names REALLY mattered). I like to think I’m a seasoned eBay bidder, only purchase things that are NWT or NWOT (new with tag, new without tag), from users that have a good score (meaning positive reviews). Typically users who list items with the style number or manufacturer’s name are those who make a living selling on eBay.

    Plus, there are two bonuses. eBay can be a game and come down to a battle of the clicks at the last minutes. Doesn’t always work out in my favor, but it reminds me of going to Last Chance when they bring out a new shipment of designer bags and you have to fight for them (seriously, I’ve been there). I love that rush! The other bonus is after I buy something, I don’t really think about it til it arrives at my door, and who doesn’t love getting packages??

    I will admit the dark side, that if an item is rare, you could end up spending much more than retail price. Ex. I had a bidding war for crocheted TOMs that were only sold in the LA store or something like that. I won, but ended up paying about 2x the normal cost. I can’t tell you how many compliments I have received or girls tell me they are jealous because they were looking the same pair with no avail.

    As you can see, I take shopping very seriously. 🙂