I’ve always been a bit of a gotta-have-it-gal when it comes to fashion. While I don’t need (or buy) the latest Prada this or the Chanel that, I do have a penchant for creating a certain look that defines my sense of style. I used to spend hours perusing store after store looking for just the right pieces for my wardrobe, and have been known to go to extremes to obtain a piece I want, especially if it was on sale. I once drove 20 miles out of my way to Marin to purchase a pewter necklace at Banana Republic that I had to have after looking for it at every store in San Francisco. In my mind, fashion knows no bounds.
Then, I became a mom, and the shopping trips abruptly stopped. No longer able to spend luxurious hours wandering store to store in search of the perfect pair of shoes
or ideal wrap dress, I needed to be resourceful if I ever had hopes of getting out of my maternity clothes and looking like my former self.
Prior to my new status as a mom, online shopping was just a backup experience for me, not a primary means of survival. I used it to find what I couldn’t find in a store, or if I thought I might get a better deal. It is now my go-to. Much to my delight, I’ve discovered that it’s just as much fun as those in-person trips, and I’ve scored some fabulous deals such as my Kate Spade wallet purchased at an online sample sale. Shipping is key; those online retailers such as Zappos that offer free shipping both ways have my loyalty because I can return it without penalty. I even shop for my kid online now; Diapers.com is awesome for all things baby and they have amazing prices, plus I get it the following day after I order.
Turns out I am just part of the tidal wave of consumers that are turning more and more to online purchases. According to this story in Business of Fashion magazine,
the online retail market in the US alone is expected to grow to $279 billion by 2015. That’s a lot of stuff, folks.
What are your thoughts on the growing popularity of online shopping? Or do you have a favorite online shopping coup or site that’s a best kept secret? Please post your comments below, or email me at [email protected].