LCI Blog: Meet the Media – Sarah Manning, blogger for The Chocolate Fig and columnist for the Los Altos Town Crier

This week, we had the pleasure to speak with Sarah Manning, blogger for The Chocolate Fig and columnist for the Los Altos Town Crier

What is your top story for today?

Right now I’m working on a blog post about sales compensation implementation tips for growing businesses. I also just finished a column about how to make your own dried fruit.

Tell us about your dream assignment.

I would love to get paid to travel around Italy or France and write about their food—who wouldn’t? But in general, I love hanging out with inspiring people and then telling their stories. Everyone has something unique to say.

Describe the wackiest story you’ve written.

For a journalism class in college, I interviewed the director of a mortuary. I spent the whole day with him. It was creepy how much he loved his job, but I actually learned quite a lot. He taught me about the art of embalming and the array of crazy clients. There is something new for him to do every day, because people die every day. Weird!

What is your PR pet peeve?

It’s annoying to receive press releases that have no relevance to me or my readers. Sometimes I wonder, why do you think I’m a good target customer for this product or service? I think media coverage should be more about quality than quantity.

Top trend in the industry you’re covering or interested in:

I can be interested in anything at the drop of a hat. But lately, I have loved learning about cloud-based software, because it’s challenging to understand and it’s such a huge industry right now.

Tell us a little about yourself.

I’m equally loyal to green tea and great coffee. I’m a Silicon Valley native, I love being outdoors, I don’t really watch TV and I still write everything down in a daily planner (because you just never know with smart phones).

Questions or comments? Please send them to [email protected] or [email protected].

To read more of Sarah’s work, visit The Chocolate Fig’s Twitter and Facebook pages.

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8 Comments

  1. david Reply

    Sarah: OK, if you’re a lover of all things Italian, do I have a great book for you: “Beautiful Ruins,” by Jess Walter. It takes place in the Cinque Terra in the 60’s and in modern day Los Angeles. And speaking of mortuaries, one of our clients is Chapel of the Chimes (in the East Bay) – they have the region’s first witness crematorium. And if you like great coffee, I’d like to know: Peet’s or Blue Bottle? Thanks again for contributing to our humble blog. Cheers, David

    • Sarah Reply

      Thanks for the book recommendation! I’m always looking for great reads. And hmm, Peet’s or Blue Bottle?! Such a toughie, but here’s my actual trend: Blue Bottle (or Philz) for a weekend treat, Peet’s on the (almost) daily.

      • david Reply

        I think I have the same coffee tastes!

  2. Gretchen Krueger Reply

    I’m totally with you on the daily planner! Can’t quite give up writing down my plans on paper. Thanks for sharing with us.

    • Sarah Reply

      Gretchen, I LOVE the MyAgenda planner. It’s a division of MomAgenda. Super fashionable, fits in my handbag, and has a space for everything.

  3. Jordana Reply

    Sarah, I’d love to know: who picked the mortuary guy as the subject for an interview; you or your professor? Either way, sounds like you had quite the day! Thanks for sharing. -Jordana

    • Sarah Reply

      Jordana, I would have never picked that for myself! It was a bit of a lesson in conquering fears. I can’t tell you how nervous I was.

  4. Landis PR Reply

    Sarah, thanks for participating in our Meet the Media! I love your blog and can’t wait to keep up with your recipes! Best, Hilary