What is your top story for today?
Right now I’m working on a blog post about sales compensation implementation tips for growing businesses. I also just finished a column about how to make your own dried fruit.
Tell us about your dream assignment.
I would love to get paid to travel around Italy or France and write about their food—who wouldn’t? But in general, I love hanging out with inspiring people and then telling their stories. Everyone has something unique to say.
Describe the wackiest story you’ve written.
For a journalism class in college, I interviewed the director of a mortuary. I spent the whole day with him. It was creepy how much he loved his job, but I actually learned quite a lot. He taught me about the art of embalming and the array of crazy clients. There is something new for him to do every day, because people die every day. Weird!
What is your PR pet peeve?
It’s annoying to receive press releases that have no relevance to me or my readers. Sometimes I wonder, why do you think I’m a good target customer for this product or service? I think media coverage should be more about quality than quantity.
Top trend in the industry you’re covering or interested in:
I can be interested in anything at the drop of a hat. But lately, I have loved learning about cloud-based software, because it’s challenging to understand and it’s such a huge industry right now.
Tell us a little about yourself.
I’m equally loyal to green tea and great coffee. I’m a Silicon Valley native, I love being outdoors, I don’t really watch TV and I still write everything down in a daily planner (because you just never know with smart phones).