By Brianne Murphy Miller, LCI Senior Public Relations Counselor
Selling LCI’s services to clients has always been interesting – learning about a new company/product/category, meeting new people, brainstorming ideas. In the 17-ish years I’ve been glad-handing, writing proposals and giving presentations, the business world has changed…but the biggest change has been effected by social media.
Let’s say Suzie Doe shoots off an email asking me if we might be the right fit for their company. What’s the first thing I do? Certainly I visit the website, but almost concurrently I’m using LinkedIn/Facebook/Twitter to learn more about Suzie. Her company is in financial services but I learn on LinkedIn that she’s new to them and her background consists of 20 years in packaged goods. From Facebook, I find out that she a) doesn’t use privacy settings and b) recently traveled to China. Twitter yields a little more information – she’s a prolific commenter on women’s issues.
My proposal is geared towards her company’s stated goals but that doesn’t mean I won’t comment on her Twitter feed or ask if she knows Joe Schmoe from her old company. As a salesperson I know that when you’re selling services, a client purchases people as well as ideas. They want to work with those who show an interest in them as well as their company. Communications is a collaborative field – my work will be more effective if my client is engaged. So I engage…before signing a contract.
What’s your take on social media searches? What social media channels do you protect (if any) and which platforms are truly transparent?
Questions or comments? Please leave them in the comments section below or email Brianne at [email protected]