The Carrington College Challenge: Beating a World Record

The Carrington College Challenge: Beating a World Record

By Nick Singer, Account Coordinator & Office Manager at LCI 

Eighteen Carrington College campuses spanning from Texas to Washington State are preparing to set a Guinness World Record for most blood pressure readings taken in an 8-hour period on May 21, 2015. The magic number is 26,452 recorded blood pressures. In recognition of National High Blood Pressure Education Month, Carrington (an LCI client) is looking to educate people about the importance of a healthy blood pressure while earning a bit of positive news coverage in the process.

LCI, in cooperation with our PRGN colleagues, have been working diligently to ensure that local media near each campus are preparing to highlight the event.

Here are three reasons Carrington College’s Guinness World Record attempt makes for GREAT news:

  • Out of the ordinary happenings make for attention-grabbing news. People are always interested in the biggest, the most, the longest, the fastest…which is why attempting to set a Guinness World Record almost always makes news.
  • Visuals are media gold. An event like Carrington’s blood pressure event creates fantastic visuals for reporters on the scene, including large crowds, communities coming together and Carrington medical assisting students honing their skills and putting their education into practice – and all for a good cause.
  • The education piece. Carrington’s Guinness World Record attempt raises awareness of the dangers of high blood pressure and the health issues it can cause if left untreated. The American Heart Association estimates that more than 78 million people in the United States have high blood pressure—but half of them aren’t aware that they have the condition, which has no visible symptoms. Carrington is doing its part to raise awareness of the conditions associated with high blood pressure.

 

Below is an infographic from the CDC describing the statistics of Americans with high blood pressure and how to manage one’s blood pressure:

Blood pressure infographic

Carrington College has also provided a link for FAQ’s regarding blood pressure such as “How is it measured?” and “What is prehypertension?”

WHAT IS THE WORLD RECORD?

In observance of National High Blood Pressure Education Month in May, Carrington College will attempt to take more than 27,000 blood pressure tests in a time-span of eight hours in order to break the GUINNESS WORLD RECORDS current record.

The current record (26,449) was set in 2015 by an Indian politician V Senthilbalaji in Karur-Tamilnadu.

WHEN DOES IT TAKE PLACE?

Thursday, May 21

11 a.m. – 7 p.m.

WHY IS CARRINGTON COLLEGE DOING THIS?        

The goal of Carrington’s GUINNESS WOLRD RECORDS attempt is to increase local communities’ knowledge about blood pressure and provide education about health risks associated with both prehypertension and hypertension.

VISUALS:                    

  • Reporters/writers are able to get their blood pressure checked by a Carrington College Medical Assisting student live on camera or taped
  • Students will be on hand providing blood pressure checks to all members of the community.
  • Carrington College staff will be available to provide information on the risks of developing high blood pressure and its associated dangers, and methods to combat high blood pressure.

 

Questions or comments about the event? Leave a comment for Nick below or send an email to [email protected].

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4 Comments

  1. Sean Dowdall Reply

    Nick,
    This is a great example of both doing something good (public education and a service) and making news. Thanks for the post.
    Sean

  2. David Landis Reply

    Nick, great blog. And thank you to our client Carrington College for raising the awareness of monitoring one’s blood pressure in an effort to stay healthy. Cheers, David

  3. Ashley Boarman Reply

    Thanks for your post, Nick. I hope Carrington College is able to break the existing record and secure lots of media coverage for their effort. I find that few people really understand their blood pressure number so this is a great cause to get behind.

  4. Kristin Cockerham Reply

    What a fun (and healthy!) way to make your own news. Thanks for the post, Nick.