Top Viral Videos of 2011

Tarah Beaven here, LCI Account Executive.

YouTube plays an intricate role in public relations enabling campaigns to deepen brand awareness and increase search engine optimization (SEO). Viral videos can be leveraged for online fodder and additional media coverage. An example is the video, Mountain Biker Hit by Antelope, that highlighted video maker GamePro on numerous national and regional broadcast shows such as Associated Press, New York Daily News, MSNBC and more.

Viral videos in 2011 served up a list of cute dogs, men getting trampled by unexpected things and atrocities that kept us glued to our screens. YouTube’s most watched videos of 2011 list surely includes a few clips that graced your Facebook pages, Twitter updates and email threads.

To commence a new year of videos that every public relations plan should
integrate, Landis Communications counts down the top 5 viral videos of 2011:

5. Look At Me Now – Chris Brown ft. Lil Wayne, Busta Rhymes (Cover by @KarminMusic)

4. Nyan Cat [original]

3. Talking Twin Babies

2. Jack Sparrow (feat. Michael Bolton)

1. Ultimate Dog Tease

What are your favorite videos of 2011? Email me at: [email protected]


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  1. Jordana Reply

    Tarah, these are great. I have to say the talking baby twins make the top of my list. -Jordana

  2. david Reply

    Tarah, love the dog tease video. . .but you forgot Jennifer Aniston’s Smart Water video:

    Happy new year!


  3. Donna Reply

    Thanks, Tarah! My favorite video last year was the dancing dog from Chile who does the merengue with her owner:

    Happy New Year!


  4. Scott Hanson, APR, Fellow PRSA Reply

    “You gave it to the CAT?” Nooooo! These are all great. It’s tough to beat Jennifer Aniston, especially when you add in the puppies and babies! YouTube has become a great forum/competition for messaging/commercials that do not conform to the conventional 30 or 60-second spots available for purchase in TV. It’s also a haven for those willing to push the envelope with their creativity, edgy humor and perspectives that many in the U.S. might find too over-the-top for regular TV. Where else would you actually want a “virus?”

    • David Landis Reply

      I’m not going to comment on catching a “virus.” Wouldn’t touch that with the proverbial 10-foot pole! Cheers, David

  5. Jessy Reply

    The dog tease is awesome, but my favorite was “Look at Me Now”; these guys are very talented!